Blogging and social media go hand by hand. If you have a blog, but you don’t have a social media presence, then you are missing out a lot of traffic, readers and subscribers.
However, internet marketing isn’t just social media.
There are other things that you need besides tweeting, adding likes or updating your timeline.
Those things are exactly the topic of this post.
In the below paragraphs you are going to read five very good reasons why you should step away from your social media accounts every now and then.
Keep reading to discover some very important marketing components that you shouldn’t neglect if you want to really see results from your blogging efforts.
1. Do Some Guest Blogging
When it comes to conversion rates, social media doesn’t perform all that well.
Yes, you might get someone to buy a product via a tweet. The problem with simply tweeting however is that the person who sees the message most probably isn’t looking for that specific thing. It just shows up in their stream.
On the other hand when you are doing a Google search with the name of that product, then you certainly have some interest in trying it out, which is why you should pay attention to the search engines.
And guest blogging as you know is a great way to improve your SEO rankings. Additionally, getting your name seen on some really high-ranked blogs is a great way to gain recognition and connect with new folks in your niche.
I’ve been invited many times to guest post for blogs of friends, and in this page you can check the list.
2. Focus on Your Content
Blogs are not like a standard sites, where people go to look for a service, a tool or to download a song.
So, if your posting schedule is infrequent, you shouldn’t be surprised by low traffic numbers.
You should be aware that how often you post is decisive for how much traffic and engagement you will receive.
But then again when it comes to content there are those days when you can write like two articles and there are also those times when you are struggling to put up 200 words.
That is why leaving social media for some time in favor of your blog might prove highly beneficial.
By doing so you guarantee yourself a whole day with your only task being writing. And it’s definitely easier to get going when you don’t have to think about a whole lot of unrelated things that need getting done.
I find myself comfortable in posting one article per week. Right now I have content scheduled for 5 weeks in advance.
How can you do the same? Simple. Just get off social media every now and then!
3. Catch Up On Pending Work
Replying to your emails, working on freelance assignments, completing a sponsored post.
It’s indeed very important to quickly get back to people’s requests and business tasks.
In order to get going with your work, simply just forget about social media for a day, and you will complete plenty of assignments!
4. Work On Your Call to Actions
And there comes the question: is traffic really the most important blogging figure?
Let’s take a look at an example:
We have two blogs – blog A and blog B:
Blog A gets 300 daily visits on average. Since blog A has the right call to actions in place, they convert at least 5-10 of their readers into subscribers every day, plus they make a sale or two per week.
Blog B on the other hand receives over 30,000 monthly visitors or 1,000 per day. Problem is it isn’t well optimized. The blog lacks call to actions to tell people what to do after they read an article. That results in 1-2 subscribers every couple of days and a sale or two once a month.
In that situation which of the two you’d pick? I guess we all know the answer!
It’s a good practice to take a few days off from social media to create some good call to actions, instead of staying there, getting the same traffic, but seeing the same rather poor conversion rates.
5. Reply to Comments
Why should you care about getting comments?
Although they might not directly influence your blog’s performance, blog comments can certainly work in your favour.
How much interaction your writing brings to the table can be even more important than the amount of social sharing that it receives.
Think about it!
The simplest thing you can do is click the like button or retweet the post via one of the buttons installed on the blog. Unlike sharing the post, if you want to leave a comment that will get approved, you need to actually read the article and take a couple of minutes to write something meaningful.
And your readers know the difference! The simple fact that the process takes more time makes it more valuable.
An added bonus from getting more comments is that some will also read those after they finish with the article. That means they will spend longer time on your site, which will make for a better chance for them to click on a link and hopefully convert either into subscribers or into buyers.
So how does replying to comments help you?
- Firstly if you take the time to answer everyone’s comments, you will get double the comment count.
- Secondly when people see that you are actually responding, they will be more inclined to come and share their thoughts once again.
- And thirdly, in your replies you can ask questions, which will bring even more comments your way.
So if you have a ton of unreplied comments, there’s no better time to quit social media for a while and start replying them now.
Hope you enjoyed this unusual post.
Now it’s up to you.
Are you going to get off social media for a while and focus on something else?
What’s your relation with social media?
Please share your views in the comments below, thanks!