Automating social media is one of those things you need to do when you become serious about internet marketing.
But you have surely come across tens of tools, created to set specific tasks on autopilot and then save precious time and efforts.
It may seem very useful, but still, many marketers are using a traditional approach to give that personal touch.
I think the line separating the automation from the spam is very thin, thus, you need to pay attention how you use it. And there are many who are always searching the latest tool to save time on social media and improve productivity.
What do you think are the pros and cons of automating social media? This is exactly what I will cover in the below paragraphs.
Pro #1: More Time For Your Writing
Writing has been always my biggest challenge, since when I started blogging. English it not my native language and I need to invest a lot of time to try to write awesome content, without doing any spelling or grammar mistakes.
I’m convinced the more you write, the better writer you become. It’s indeed important practicing everyday.
I feel comfortable publishing a new article once a week, it gives me time to do research and producing a great post.
Since when I started automating some social media tasks, I was able to invest more time doing other things, such as writing more, securing my blogs creating new projects, working on my other properties and building new connections.
Pro #2: Accelerating Your Social Media Results
Improving your productivity is the main benefit of automating social media (of course, doing it the right way, as many still think that automation does actually give any positive results).
Aside Hootsuite, I’m using a few other tools to automate some social media tasks and I must say that they are worth.
Platforms such as JustRetweet and ViralContentBuzz or apps like CrowdFireApp are helping me promote my content and improve my social media audience.
If you organize your time and use specific tools, also engaging with your followers, then you can keep improving your social media following, which also means more traffic and chance of converting them into your customers.
Pro #3: Magically Doing The Impossible
Our time is limited and we have so many commitments.
In one day you can work as much as you want, but you still have just 24 hours (considering the ones you dedicate to sleep).
This is when automation comes in handy.
A wrong attitude is posting 2-3 updates at the same time, because you can get much more by scheduling those posts at the right time of the day.
I’m sure you noticed what is a good time for your followers. Well, you should schedule your updates of content in those moments.
If you are not using Hootsuite like me, there’s another great app many folks are promoting: Buffer (read this interesting post on SocialMediaExaminer).
If you do it the right way, then automation can save you a lot of time and efforts, improving your productivity.
Isn’t this amazing?
Con #1: Resting On Your Laurels
You may think that when leaving specific tasks to those apps and tools available, you may slowly start falling into a hole.
It can happen. Those moments, when you just think what to do next.
However that is generally just for a few minutes (at least, for me), after which I can go back to my work.
You can avoid those moments by using checklists, or the tools available to manage your time and commitments.
Of course it all depends on you: if you are used to do nothing, whether you are automating or not, it doesn’t really matter. Either way, you won’t make any progress.
Con #2: You Are Not Being Real
If you use automation, you can’t engage directly with those who are asking you something, or tagging you in real time.
Well, aside automating your social media tasks, you should still take some time to dedicate to talk with your audience.
Sharing some interesting posts of other bloggers, answering to comments, or simply saying hello to people and wishing a good day.
Your audience will notice that, and will see that you are real. They will also reply you back, mentioning you and your content.
I’ve a motto that always worked for me in my journey online:
Be Real, Be Honest, Be Yourself.
I’m sure these principles can work for you too!
As mentioned, I’m using HootSuite PRO to automate some of my social media marketing, while I’m still doing manually a lot of other tasks.
In my experience, automation is a good thing and if used properly, is a great marketing tool, saving time and worthless effort.
What do you think?
Are you automating social media?
Please leave your views in the comments below, and don’t forget to share the post, if you liked it!