You’ve just setup your accountancy firm and now you’re wondering where you’re going to get your first bundle of clients, right?
You’ve tried local advertising via newspapers, flyers, postcards, and billboards, but you’re probably not getting as much interest as you’d like. You probably already have a website, but again, you’re not getting much interest even with social media.
However, you’ve probably not thought about creating a blog yet because you don’t think it’s worth your time.
Blogging can help your business thrive and here are a few reasons why.
Regular Engagement with Potential Clients
Blogging helps you stay in contact with potential clients. It’s a way for your clients to get to know you personally so they feel you can help their own ventures.
Regular interaction with visitors is a wonderful way to build relationships, and blogging helps you do that more easily.
It Will Boost Your Search Engine Ranking Pages
You already own a website, so why not boost its performance in the search engines the FREE way?
You could spend an arm and a leg on SEO agencies and content marketing, but spending an hour or so every week updating the blog yourself can go a long way in boosting your SERPs (Search Engine Ranking Pages).
Your Social Media Presence Thrives from Content Marketing
If you’ve ever wondered how so many businesses get thousands of likes and followers on their Twitter and Facebook pages, it’s usually from useful content marketing campaigns.
Your blog can work as the foundation for your social media pages. By producing excellent blog posts, you’ll then be able to share them on your social pages and build a better audience to market to time after time.
Show Your Potential Clients You’re an Expert Accountant
A client wants an accountant who has a bachelors of accounting or an online bachelors of accounting. By blogging, you’ll get to show your prospective clients you have the expertise to save them money every year. They don’t want someone who isn’t licensed or qualified to handle their numbers. Create engaging content with information on how the business works so they can see you have the knowledge. It’s also very effective to produce content that could help clients manage their own business.
Blogging Helps Build Trust
Blogging provides the usual marketing benefits for social media pages and your own website, but it also provides a way for you to build trust with your clientele. Writing posts regularly will give you a blog audience as well, and usually, that means they will comment on your posts to let you know whether it was useful or not. You’ll also be able to respond to their comments and that could help you build relationships needed to succeed.
Blogging is an excellent way to build new clients regardless of the business you’re in or the industry you serve. While blogging can take some time setting up, once that’s done, you may only have to spend an hour each week updating your blog with additional content – it doesn’t have to take up too much of your time at all.