Building relationships – everyone from gurus to newbies in online marketing is talking about social media and how it helps us connect with our prospects.
Online or offline, knowing the big names can and will make a difference. Getting to know those seemingly smaller players or your fans however, is as equally important.
The latter group is namely the ones I will focus my attention on in today’s post.
Since Twitter is a great place to start talking, the below tips will walk you through to how building relationships on the microblogging platform works.
Keep reading to find out what to do, how to do it and when to engage with your Twitter followers:
1. Should You Really Be There All the Time?
An important takeaway before jumping into that building relationships thing is time. Being able to organize all of your tasks is crucial if you want to improve your working productivity and start making progress.
So no, you don’t have to be there all the time. That just isn’t worth the hassle. It’s great when you reply to a question or a request in a matter of minutes, but you should also look at the big picture.
Hootsuite for instance lets you know whenever someone mentions you on Twitter. As good as that might seem, it is a distraction. Getting things done the right way requires a steady focus.
With over 34,000 followers, if I was to apply that approach, I would have been replying and replying every couple of minutes. Instead I do a simple routine – once in the morning (and then at random times during the day). It works like a charm!
2. Which Situations are Good for a New Talk?
In real life building relationships with people you just met is not always an easy task. The good thing about social media is that the boundaries here are rather thin.
So when is the right time to say something to someone on Twitter?
Every Time You Get Asked or Mentioned
That is mandatory. Even if you don’t have a good answer, you should reply back, saying that you don’t know and optionally recommend someone who might have a clue.
When Someone Follows You
Take the time to look through the list of people who follow you every day, check their profiles, see their interests and chose 3 or 4 folks.
Simply thank them for following and ask a relevant question about what they are working on.
When You Get Retweeted
When someone shares a post of yours, reply back to them, saying you appreciate the share. Consider what the retweeted article is about and try to think of a suitable question.
If you can’t come up with one, there’s always the option to ask how their day is going – you might be surprised but such simple questions often create engaging discussions.
After Reading a Great Post
If you are into curating content, then you certainly read a lot of quality content.
When you really enjoy a post, aside from retweeting, don’t hesitate to mention the author and add a word or two about what you liked. You are in for an interesting talk as long as you get a reply.
Ask a Question
That’s probably the most obvious of them all. If you want a discussion and you want it now, be the one to start it.
A question regarding the topics you cover is the way to go. Don’t simply ask about the weather or pose a “how’s it going” kind of question.
Go through your articles if you can’t think of anything. That will surely spark some ideas.
3. Learn that It’s About Them, Not You
The sooner you get used to the above phrase, the closer you will be to not only connecting with people, but to also getting them to help you. The fact of the matter is that the ones who succeed (i.e. make money, attract attention, get a lot of traffic) are the ones who show they care.
Reciprocating is important. And not I don’t mean following back everyone who follows you.
Let’s assume there’s a guy who is sharing a lot of your posts for two weeks straight. Even if your content is great and you believe it deserves to be spread, think about the retweeter! The guy might expect something in return.
The least you can do is to take the time, check out his stuff and share your thoughts in a reply. If you enjoy what he brings to the table, don’t hesitate to retweet and leave a comment. That way you might just keep the wheel spinning if you know what I mean. The wheel doesn’t necessarily spin itself, don’t forget that!
You may want to read: 16 Effective and Practical Strategies To Get More Retweets
And voila, that’s basically how creating discussions in the online world works. It doesn’t seem to hard and it really isn’t. Once you start it becomes quite addictive.
Hope you enjoyed the post and do share your thoughts!
Do you think relationships are all that matters in internet marketing?
What is your way of doing it?
Looking forward to hearing your thoughts!