Branding strategy can be considered as the fundamental reason for the success of any business venture whether it be a small scale business or the start-up projects. Most of the small firms face issues with branding methods since it has a misconception that the branding is meant only for large-scale businesses which require more investment and efforts.
Branding the business primarily focuses on advocating to the people or consumer about your services and products. Since the Internet has gone more popular so far, people gather information about anything using the web.
Thus creating a strong online presence of your business has become the most powerful strategy that could increase the popularity and profit. The online presence of the brands could be defined through websites, blogs, and Social Media.
These online handles of the company’s brand communicate through text and graphics like articles, logo, images, infographics, podcasts, and videos. The objective of this method is to attract the customer’s attention with creative and innovative materials.
Online presence of the company is considered as a cost-effective yet powerful way as it could establish a brand name even for small companies. Branding eventually gives the company an identity that defines the quality and value of the products. Thus it is very much suitable for low budget advertising campaigns.
Let’s come to the point now!
If you are a small or medium size owner, then here are the top 10 tips to implement the branding for your product through which you could establish your foot in the industry.
1. Know & Understand Your Audience
The first and foremost step in business branding is to identify your audience and realize their needs. Every person will have a different taste, and you need to reach their mind with your business modules.
You may use the internet and social networks to know – who are your audiences? What is their age? Where do they live? What are their concerns? What made them find you? What platform are they on?
This information primarily helps you to decide further strategies to interact with your audience in a better way. Also since when you’re bounded to serve a particular community, you can meet their exact requirements.
2. Explain Your Mission
Your mission and business benefits indirectly explain the purpose of existence of the brand that builds trust from the users. Mostly the brands convey their mission through a logo or a tagline. It is much like the promise that you are making them believe in you that you will ensure their wishes. It will bring the brand reputation, customer recognition, customer loyalty and credibility with ease.
There might be other big players in the industry. However, you may introduce a unique feature, figure out what is your specialty that no one else is providing. Make sure to explain what your company is passionate about. In simple words, define the purpose and benefits of your business.
- Order Food Online and Get Discounts
- Best Customer Service For Bulk Byers
- Massive Price Reduction For Early Birds
3. Make A Stunning Logo For Your Brand
Once you are finished outlining the essential qualities to create a brand name for a business, you need a meaningful, attractive and simple logo to represent your product/service. Usually, the logo of the brand along with its tagline will come to our mind when we think about the brand. So, you should be investing more efforts to create one as much as you spend on logo making.
As the logo is a summary of your company, you should design it professionally. But, it will be expensive when you are going for the best logo designer with expertise in the field. However, you don’t need to worry! I have an ideal solution to create the perfect logos that will create a visual memory of your business among your customers.
Yes! It’s nothing but the Wix Logo Maker.
Wix offers you top-notch logo making service with professional logo design experience; it charges quite a reasonable price for professional vector logo file and absolutely nothing for just images. This excellent Logo creator can become the secret weapon that lets you design the eye-catching logo through easy elements and techniques according to the requirements of your business.
It just asks for your brand’s basic information first which then follows the step-by-step method, which finally gives you a stunning logo.
The following four simple steps can lead you to design a logo of your choice:
- Provide the required brand/company name and tagline (optional) to display on your logo
- What is the type of business logo your creating (e-commerce, startup, blog, website)
- How you would like to describe your brand (like Formal, Casual, Creative, Sensational)
- Now, choose the logo of your choice to customize ( according to Color, Font, Size, Icon)
Upon completing these steps, the Wix will continue the automated process to generate the logos based on your information.
Select the logo of your taste which then opens it in the Wix Logo Maker Editor for the advance alteration processes of the logo. The editor has tools to edit the Name, Tagline, Icon, Frame, and Palettes.
Once you are done with your beautiful logo, click the download button on the top-right of the screen. This way you can create an exclusive logo for your brand and use in your products and services. For non-professional users, you can download free logo at low-resolution, but it doesn’t match for the serious business uses. So, I recommend using any of their paid versions like
- Basic Logo – It is priced at $12.99. The package includes a high-resolution version of the logo in PNG format along with complete usage rights.
- Professional Logo – Priced at $49.99 includes more features than the Basic pack. It highlights the Vector Image version of Logo in SVG Format, along with a social media kit (containing images for Instagram, YouTube, Facebook, Twitter), your brand guide (contains font and color code) and the ready to print files of the logo.
- Professional Logo and Website – The premium package from Wix contains everything from its lower plans and exclusive $168 worth promo code for the website of your brand for a $99.99.
I hope this fantastic logo generator can be the ultimate logo toolkit for you to make a beautiful logo at an affordable rate. The Wix Logo Maker is not an alternative for the professional designers, but it is indeed an excellent solution for the small businesses who are on tight budget.
4. Design A Stunning Website
Online Business Branding will never be completed if your company doesn’t have a website for showcasing your brands. The web presence always conveys authenticity, uniqueness, reliability, and information about the company and its brands in the first hand.
Once you have your business get started you can make use of the website to feature the products and services to your consumers. Your website must be simple yet stunning that converse in informative and understandable text and images.
How to build a pleasing business website?
- Get a pleasing design
- Offer smooth navigation for the users
- Don’t use irritating pop-ups
- List the matters precisely
- Optimize the site load super fast
There exist several free tools to create the business websites; you may make use of the Wix website builder to get the job done in an attractive manner.
5. Craft Personalized Content With CTA
The content published on the brand’s website should be personalized and unique as well as meaningful and related. The personalized materials posted on the website will have more audience than the copied or general contents since it adds a personal touch to your site and communicates with the audience.
Call-To-Action (CTA) is one of the best methods to interact with the customers through your webpage, and they can be a critical element to increase conversions of your brand’s website. Without the CTA, you have less chance to get popular and competitive.
Here is an example for CTA:
Plan and implement the ways to make your audience take action on your content so that you will make the massive conversions that lead to the brand establishment.
6. Utilize SEO and Social Media
Designing the business website in an attractive way alone is not enough for branding. You have to make it search engine friendly. Yup! The organic traffic is the targeted traffic through which you can make conversions or get subscribers.
If you have decided to make an exceptional site with Wix, then it would be easy for you to implement the SEO. Just understand how the SEO works with Wix.
Like Search engine optimization, Social Media also has a significant impact on the business branding because most of the people are available on the major social networks like Facebook, Twitter, and Instagram.
Here is a perfect example – How a newly launched Mexican restaurant business is spreading the word on Instagram!
Social media is the best way to engage the fans & audience, and yes, they can be converted into customers easily.
7. Establish a Local/Offline Presence
Traditional marketing still has value.
Yes! Conducting local campaigns or events, advertising in local classifieds and dropping business cards are some of the best ways to build your brand offline.
8. Offer Giveaways/Samples to Get a Memorable Brand Name
How to make the people remember your business brand? It’s that simple!
Offer free gifts, run giveaways and provide exclusive discounts for your customers. It is an excellent strategy to accelerate the growth of a brand name in your field that nudges you to reach potential clients.
Freebies and offers not only create a good relationship with clients but also let the users keep your company in their mind forever.
9. Get Customer Feedback
The customer feedback can be helpful in finding the satisfaction level with the product or service of the company. The input your customers’ opinions, which is the original information of the consumers, that later helps you better serve also future customers.
Leverage such customer feedback and convert them into profit by managing the customer happiness to gain their immense allegiance and improve retention; thus a brand can assure its long-time existence. So, encourage them to give feedback about your business and make improvements according to their wish.
10. Evaluate Your Branding Efforts
Evaluating the branding efforts is the cornerstone of the list because for the successful branding of every business idea there should be an evaluation of processes that have been done earlier.
Since online branding has become a complicated process which requires more human effort, upon evaluating the process we can find out whether the strategies are really working or not.
Evaluating process revolves around the following things:
- How effectively branding deals with the targeted audience?
- How unique is your branding method against your competitors?
- Does your brand keep promises made on customer feedbacks?
- Does your brand maintains or improves the reputation?
If you are satisfied with the answers found for these questions, then your branding approaches are pretty much effective, if not then you should be reconsidering your branding efforts more specifically.
Whatever be the final result, ensure that you are calculating your branding efforts, otherwise you would be leaving the money on the table and never get a place in the heart of your customers.
Branding a business is an art and should be done with care because it is related to trust and credibility. So, be unique & consistent to grow a community and keep your promises for them.
I hope I have revealed some best branding tips to attain high exposure and profits. If you have any viewpoint, share with me in the comment section.