Managing a successful business means more than just having a website and building your team. These days business owners need to be aware of how they are engaging with their customers, marketing their products and services, and how their business is being displayed on online directory listings.
As business needs keep changing and evolving, the one thing that remains the same is how many hours we have in a day to actually do them. Luckily, there are a number of digital services, applications, and resources that can help you manage these needs and still run efficiently.
Take a look at a few of these resources below and find out if they’re what your business needs to succeed and move up to the next level.
Email is an excellent way to stay in touch with your customer base, no matter where they are, and have a significant effect on the success of any marketing campaign you run. Make sure you choose an email marketing platform that offers features that are best for your needs. Are you looking for a free service without the need for a lot of technical knowledge? Do you need to breakdown your subscriber list into segmented groups, or does every subscriber get the same campaign?
MailChimp is a services that offers an free-level plan allowing you to manage up to 2,000 subscribers and 12,000 emails each month. No credit card is required, and you’ll be able to create sign-up forms, collect subscribers through social media, and receive reports and data insight to measure the impact of your campaign. Once your business starts to grow, there are additional levels you can pay for that grant you the ability to send unlimited emails and optimize your campaigns with variation testing.
Other services to look into are Constant Contact whose autoresponder feature allows you to send personalized welcome, birthday, and anniversary emails, or GetResponse, which lets you incorporate landing pages and offers hundreds pre designed templates and stock images.
When considering which email marketing platform to go for, make sure you understand how you want to best connect with your customers, how much you’re willing to invest, and how you want your email marketing efforts to convert into sales.
There’s a huge difference between wanting to send your loyal customers a quick update of the new products you are offering and any news about your company, and actually trying to bring in new business by offering deals or incentives to buy new services through your emails.
Help Desk Software
Are you finding yourself overwhelmed with customer service requests? Don’t let potential disorganization or neglect of these requests negatively impact the way you do business. Even if you do not have a large team of customer service representatives to help, there are ways to stay on top requests and make sure your customers feel looked after.
HappyFox offers an all-in-one help desk ticketing system that centralizes all of your requests into an organized single ticketing system. You can integrate this system with social media and keep track of messages you receive directly through Twitter or Facebook in addition to a chat box plugin right on your website.
Zoho Desk is a context-aware service that helps organize and prioritize your requests in a way that gets the most pressing tickets to you first. Rather than making sure tickets are answered in the order they are received, tickets can be displayed by when they are due and even offers automatic solutions based on your Help Center so you can handle the easier tickets faster.
Online Reputation Management
Have you ever wondered if there was more you can do about the reviews on your business other than watch them come in through the online directory sites you are listed on? That’s where online reputation management services come in. They allow you to respond quickly to reviews and monitor and update your listings in an organized and efficient manner.
RepCheckup helps you increase your online reviews with an automated solicitation system through text and email. Negative reviews are also mitigated by directing those customers to reach you through private feedback so you can address their concerns and needs immediately. A basic plan for one location is offered for free to get you started with more plans available as your business grows to multiple locations.
Just the Tip of the Iceberg for Digital Solutions
The products and services available to help your business be efficient, be organized, and lead the way in digital marketing are endless. As you navigate everything that’s offered, you want to find the resources that are within your budget, and help build the brand that you envision.
It’s great to start with a list of priorities to figure out which business areas you want to put the majority of your time and effort into, whether it’s customer engagement, website analytics, or task management, outlining the way you want to move forward and which tasks you’d like to be automated or improved upon.
No matter what need you have, there’s no doubt that a resource exists for you to help you grow your business and increase your industry competitiveness.