The web hosting provider you choose plays a huge role in the success of your online business. Choose a bad web host and your bottom line can be negatively impacted because of slow web page load times and frequent downtime, which contributes to poor user experience.
Going with the first web host you find is a major mistake a lot of web users make. Listed below are some other mistakes used to avoid when on the lookout for the best web hosting for small businesses.
1.Choosing a free hosting service
Going with a free hosting service might be is fine, if you are running a community group, a hobby blog or website. The pop-up ads and banners that come with free web hosting can be managed but for a business website, this is a no-no. Search engines do not like websites hosted on free services because of all the ads. It is important to note, there are good free web hosting services available, but finding one isn’t the easiest thing.
Free web hosting services are also famed for being unreliable when it comes to availability, uptime and speed – remember, you are not paying for anything, so you cannot get it compensation if your website suffers from downtime or disappears. You can also expect not to get enough features or support on free servers.
Using a free hosting service is one of the ways you can quickly lose brand credibility. For example, a domain name like “yourbusiness-free-hosting.com would not carry as much weight as a domain name like “yourbusiness.com”. When it comes to web hosting, the saying “you get what you pay for” is the standard. If you do not pay for it, you should not expect much.
The web hosting doesn’t have to be expensive there are a lot of good web hosting providers who offer affordable web hosting plans. Try one of those.
2.Going with price, not quality
If you are just starting out, you may not have the budget for web hosting, so you might be tempted to go for the cheapest option – making your decision solely off piece. In order to get good quality service, you should not use price as a selection criterion when choosing a web host.
The web hosting industry runs the ‘you get what you pay for’ model, so the web hosting provider that charges a monthly fee of $3- $.5, will most likely provide not provide you with a lot of features or server resources as opposed to a more expensive plan. This is not to say that all affordable hosting plans are bad. However, to an affordable web hosting provider who offers great features and performance, you would have to do some major research.
3. Not researching their track record
If you conduct a quick Google search for a web host, you will find a lot of web hosting providers, who claim they can provide you with all your website needs at a super affordable price but here’s the thing, if it’s too good to be true, chances are it probably is.
We cannot overemphasise the importance of checking out the reviews a web hosting provider has before you commit them. This isn’t just reading reviews on the web hosts’ websites but going to honest and biased sources like blogs, forums and review sites. You can tell if a web hosting provider offers bad service by looking out for things like:
- Multiple complaints about server overloads
- Security of virus complaints
- Server reliability or downtime complaints
- Customer support complaints
In some instances, these reviews might be biased or skewed a bit. But if the reviews remain consistent through multiple current and past users, then you should rethink your choice.
4. Not testing out customer support
Regardless of how great a web hosting service is, chances are you would need to talk to your web host provider at some point in order to have an issue or a problem solved. If your web hosting provider has poor customer service, it means you would have to deal with issues that occur on your own.
Even though a lot of web hosting providers of advertise 24! 7 support, this may not be the case. Before committing to a web host, it is best you try out their customer service. Start by drawing up a list of questions regarding the company or service not answered on their website, then reach out through all their contact option -live chat, phone email and so on.
It is also best to read the terms of service and any other usage policy before signing up, so you are not hit with hidden charges or hidden add-on services that cost a fortune.
On a final note
Whether you are starting an e-commerce website or a blog, it is best you avoid the mistakes we’ve listed above when searching for a web host. A good web hosting plan is the foundation on which your website success is built upon – make your choice carefully. You may also decide to outsource IT services, such as this one so you can focus on the core areas of your business.
Are there some other mistakes that need to be avoided when choosing a web most? Let us know in the comments section!