Until the newly released Pokemon Go manages to overtake even the Daily Active Users of Facebook, it is still the most widely-used method to converse with friends, and more importantly, generate additional revenue streams.
However, it seems that while most of us are familiarised with using the site, very few are proficient in using it to their advantages, often leaving pages to die a slow death or attracting thousands of visitors and likes from countries and demographics that offer no conversion potential.
Whilst most will know about the potential of the ‘Boost post’ and ‘Promote Page’ ads that are available, namely since almost every page owner is bombarded with information about them whenever they set up a new page, there are a number of alternative opportunities that can help you realise the potential of your Facebook fan page, without the addition of a hefty advertising bill. This isn’t to say that the Boost potential isn’t a valid option – for a high-margin business like a BMW Car dealership or a property agency like L&H Residential, the Borehamwood estate agents, the ability to spend thousands and recover it on just a single sale can still offer a substantial ROI.
However, for the typical Joe Bloggs who is looking to market his local shop or trade or chat about music, there is limited upside to it if you aren’t experienced at customer profiling. So … just what do you do?
Well the most important thing is that your page has to look customer-ready. There is no point trying to inundate people with information about your business if you haven’t remembered to fill in your opening hours, business contact information or fan insight and at least a small blurb about what you do or are aiming to do.
In addition, make sure you choose a pictures/s that represent your page the way it should be represented and not something that you will live to regret.
Without these basics – many of your prospective customers or aficionados may not take you seriously and leave faster than they arrived.
Now there are a few different channels you can look to for income potential.
Let’s tackle these in two options:
- E-commerce related-businesses
- Fan / Club pages
Obviously as a business the interest here is sales. While you may be able to do local advertising or word of mouth to generate a small buzz, you need to consider things like ‘Tell a friend’ competitions or spend some time reviewing similar competitor profiles and see what is working for them (see their posts and look at their engagement rate in terms of views and responses).
While these may not be as quick-to-fire as Boosting your page, there is little to no cost meaning that you get to keep all your profit and there are businesses out there earning millions from this.
Also consider adding Social Media buttons to any web properties you own as customers who end up liking your page can offer reviews which will give your business credibility on Facebook.
Fan and Club pages are where most people struggle. While there are always affiliate links that you can use to plug fan-related goods and downloads, the average person will end up liking your page just because it seemed good at the time or because someone they know did.
Try conversing with new followers/fans and asking them what they liked about the group.
Just like above, try the ‘promote by word of mouth’ idea and solicit thematically-relevant businesses to offer some free goodies for your members as this is a good way to stand out from your competition and generate traction.
Perhaps the most important thing to bear in mind is that while you may not be sale-focussed on the page, the number of fans and interaction level is a saleable asset and people will pay for this!
There are a heap of websites out there that connect people willing to pay for Facebook shout-outs and the ability to reach a new marketing audience and the fees are small – just remember that your demographics will impact on the type of advertiser that wants to connect. (e.g. An English Hotel is not exactly going to pay to market to a Brazilian fan-page)
So regardless of what your focus is, dust off that old Facebook page and remember that, just like any website, there is a lucrative reward for those who do it well.
Now, let’s see some general tips to get the most out of your Facebook fan pages.
Same principle of linking out to good resources when you write new blog posts, you should mention interesting articles within your niche:
Be sure to tag the author of the post, so he can be notified and maybe exchange the favor in the future!
Quotes and motivational posts attracts always likes and engagement with your audience.
Be sure to post such kind of posts at least once per month, or even once per week.
People love free stuff and promotion, so from time to time, organize giveaways.
Prizes can be some of your products or a discount on your service or even a special mention on your Facebook profile page.
4. Funny Images
This always works and in every contests.
Posting funny pictures or jokes that make laugh your fans help increase the engagement.
It’s easy, just be creative!
5. Share Achievements
This is another way to be real and honest with your audience.
For every small or big achievement of your Facebook page, share the event with your fans!
6. Pin Posts
There’s a special feature that most forget to use: you can pin a post on top of your Facebook fan page.
If you check the menu of each post, there’s the option to pin it.
Be sure to select your most interesting content for additional exposure:
What are your tips to leverage the Facebook fan page?
Please share them below, thanks!
Also check out the post to get more Facebook traffic for even more opportunity.