How about getting more traffic from your Facebook fan page?
Not bad, right?
The following article will give you five tricks to get more visits from your efforts on this social media.
Keep reading to learn how to get more Facebook traffic, more likes on your status updates and more fans for your fan page!
1. The Widget and Where to Place It
Setting up the Facebook plugin is easy. Making it effective requires a bit of testing though.
As you can see, I have not placed much in the sidebar (I’m rebuilding the site, so I’ll probably do it in the future), but this is a good place to promote your fan page.
A good position could be in the middle of your sidebar, because:
- not every reader will reach the end of the post and many don’t have to read the whole post to click like.
- on the other hand people want to first get to know who you are and maybe read a little before they take any action.
Testing is always a must and then again, the middle of your sidebar is a good starting point.
And how about giving some love to Reviewz’n’Tips page now? ^^
2. Scheduling Posts Gives a Helping Hand
If you often post a lot of updates, but you don’t get the traffic and engagement you expected, the reason could be that you are posting at the wrong time.
Scheduling updates to go out when you are not in front of the computer is a great way to reach the bigger part of your audience. Otherwise you are simply not making the most out of your fan base.
Throughout the day, you can share 4/5 updates at most, trying to spread them. That should be your goal! That way every new update brings different people to your fan page.
Note: Don’t mistake Twitter and Facebook. While a lot of tweets might be okay, Facebook posts are easier to grab the attention, so overdoing on that aspect might scare some of your fans away.
HootSuite is a great tool I use to manage my social media accounts. Do you want to test it?
3. The Description You Write Matter
An interesting thing to pay attention to are the post descriptions (other than killer headlines).
If you are able to ask a question that people can relate to in one way or another, generally result in more likes than the plain overviews.
The following is a good example:
“Sitting in front of your desk more time than you would like to? Check out some unwanted changes that could happen with your body due to this and how to avoid them:”
You need to find a connection between the topic and your fans i.e. the question, to have a call to action and to tell people what to expect i.e. the second sentence.
Leaving a story without a description or saying “check this out” feels like you found a random article and shared it just to keep the flow going. That is not a good marketing approach.
4. Sharing from Your Blog Alone is Boring
Yes, it is your blog’s page, but that doesn’t mean that posting updates solely from your blog is what fans want to see.
You might be sharing great content from other blogs/websites of your market. People love it.
The fact however is that if you are only publishing your own stories, those who tend to click “Like” might get a little upset. Self promotion is probably not something they are keen on.
It rather comes down to helping people. Share posts from other blogs you believe will be useful to your fans.
Help first and you will be helped – it is a proven philosophy. Try it if you still haven’t!
5. Asking Questions Creates the Most Buzz
An important social media rule I learned throughout the years is that generating buzz works best when you actually start talking with the ones following you. That is especially valid when it comes to Facebook and your fan page.
The foundation of every successful relationship is trust. You can’t build trust by simply publishing great stories. They do help, but you need to get real, literally.
Prove you are one of them!
Ask questions. Be willing to accept all kinds of feedback, both positive and negative.
Whenever you happen to ask your fans for feedback, don’t forget to reply back. Say thank you. Those small details do make a difference in the long run.
Now It’s Your Turn
Hope you enjoyed these tips to get more traffic from Facebook!
Up to you!
What else can you add to the list?
What are your ways to get more Facebook fans, likes and traffic?
Don’t hesitate to share your strategy in the comments section, thanks.