If you’re branching out your company by creating social media content, you are well on your way to reaching a huge amount of people that could potentially become customers.
A lot of businesses are doing it these days, and certain strategies have proven to be more effective than others.
So, how exactly does one take full advantage of the capabilities offered by social media?
Here are a few tips and tricks that have been effective for other businesses. Use these ideas as a jumping-off point for your own business’s social media pages.
1. Take Advantage of the Power of Advertising through Social Media
Did you know that one of the top ways that social media users learn about new brands, products and services is by viewing ads on social media?
People are spending multiple hours a day on social media now, and companies like Facebook are partnering with advertisers to allow targeted ads to show up directly on users’ news feeds.
Research has shown that around a quarter of people that view one of these ads will proceed by clicking the link and visiting the company’s website.
Taking full advantage of the advertising power of social media is a great idea because your ads won’t just be broadcasted to anybody. The social media application analyzes the posts and likes of its users and targets ads to people who are most likely to show a positive response.
More people are signing up for social media applications every day, and people are also spending more time using them. They now make up a huge portion of the market just waiting to be tapped into.
2. Improve Your Social Media Posts by Analyzing Previous Content
Rather than analyzing your posts’ effectiveness after making them, consider using the current tools that will allow you to look at what is effective before you post.
Applications like BuzzSumo allow you to search for the highest-grossing content by keyword. That means you can get a good idea of how the keyword you want to use has been successfully employed by other posters.
You can also refine your search to specific social networks, to better curate your content to focus on a specific group.
Another great strategy is to filter the time period during which you search, depending on if you want to know what tried-and-true content has worked over a long period of time, or if you want to know what’s recently been a buzz topic.
It can be a great idea to find out what recent events people are talking about, and then try and tie your own product or service in with whatever it is that has people abuzz.
3. Images and Videos Draw People In
Posting more images is a surefire way to increase the reception of your post. Images get 84 percent more views on average than posts of pure text.
Adding a link to your image that leads back to your company’s website or a page that focuses on your product or service will bring these views straight to the place you want them.
Hampton Creek is a company that takes full advantage of this strategy with their Instagram page. When users click on the many images of delicious food dishes, they are taken to recipe pages that use their “Just” products.
4. Use Live Streaming to Connect Directly with Consumers
Live streaming has seen a surge in usage in the last few months, and it is prioritized on social media users’ feeds. By doing a live stream, you can respond to user comments in a direct and personal way, while also showing what kind of people work with your company.
Consider holding a panel that features members of your public outreach team. Another good idea is to do a live stream that features someone using your product in different ways while simultaneously being available to answer to commenters’ requests.
The Possibilities Continue to Increase
Companies like Facebook and Twitter are looking for ever more ways to synergize the publicity capabilities of their applications with business partners. It is no longer just the young generation, but adults as well who are using social media.
The above ideas are just a few ways to utilize the power of social media. Find out what else you can do and go at it with gusto.
What do you think?
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