Are you ready to get a lot of traffic from your Twitter account?
The fact is with enough high-quality followers, you have the potential of drawing a lot of visitors from Twitter right to your blog.
There are many accounts that rarely receive a single retweet on their shares even though they have hundreds of thousands of followers under their belt.
To see success on Twitter you should look at different directions and take into consideration multiple factors.
The aim of today’s post is namely to give you a glimpse over some of those other factors that matter.
In the below paragraphs you can read a list of five of the things you should do to stay on top of Twitter.
Let’s get started.
1. Start With Designing Your Profile
What a lot of folks tend to do is the minute they sign-up, they just become tweet and follow frenzy. Without having taking a minute to optimize their profile, they rush into following everyone they see and tweeting links.
Chances are before following you back, people WILL look at your profile. And when they see an egg or some photo you found on the internet (it’s easy to distinguish between a real one) as your profile picture, they probably won’t look further.
What is the morale here?
We need to be genuine.
Shooting and uploading a photo of you takes just a couple of minutes but the effect is big. One thing to remember is to not make the photo too small. I myself have the tendency of clicking on the avatars to see them in bigger size.
It looks rather unprofessional when you click on one and it doesn’t scale up to a bigger size than the thumbnail. The least it could be an avatar you’ve found somewhere and used on your profile.
It seems like the perfect dimensions for a Twitter avatar are 400 x 400. That way when clicked the images scales up nicely so people can see your face better.
Second thing is the cover image, which all big social networks incorporate lately.
The default cover image isn’t ugly, but it doesn’t tell the visitor anything. Plus it isn’t cohesive. The avatar rarely fits that grayish background. Here are a few examples of great combinations between a profile image and a cover photo.
Darren has done a great job connecting the cover with the profile image.
The professionally-made close-up of Darren’s face definitely adds a pinch of credibility even if it wasn’t for the blue tick next to his name.
KISSmetrics profile tells us right away, without having to read the description, what they are all about.
We instantly know we are dealing with a company that specializes in services to help businesses track, analyze and optimize their digital marketing.
Hopefully those profiles brought some inspiration. If they indeed did and you are ready to fire-up Photoshop, make sure your cover image is exactly 1252 pixels wide and 626 pixels high.
As for the background, I honestly don’t like the ones that include a ton of text, logos and images and prefer to keep it simple with just one color that matches the cover photo.
2. Use and Monitor Hashtags
Are you adding hashtags to your tweets?
Well if you aren’t, you should be. Hashtags do make a difference.
But the question is which hashtags should we use.
Well, unless you are making a Twitter chat using a hashtag, you shouldn’t be too specific with Twitter hashtags. There isn’t enough search volume for hashtags like #ConversionOptimizationTips or #GetMoreBlogTraffic to work.
The best starting point is your competition. Discover Twitter users who are using Twitter longer than you and observe their hashtag usage.
Then to get an idea of the usage of a specific hashtag that you have in mind, you can take a look at a tool called Hashtags. As the name suggests, the tool is designed to give you information on hashtags. With it you can get cool graphs on the usage of the hashtags you are interested in.
3. Take Advantage of Search Alerts
The main idea of a search alert is to stay tuned to what other are saying about your brand and to engage where appropriate. Search alerts can also be used for monitoring your competition or just keeping yourself informed on an event.
One really simple tool that does the job well is SocialMention.
You don’t need to sign-up and you can run your first search right away.
You can set up “Alerts” to periodically receive the mentions of your keywords directly to your inbox
4. Make Sure People Know You Are on Twitter
Sounds a little obvious, doesn’t it?
Even though it might indeed seem like a no-brainer, have you seriously thought about ways to let people know you are on Twitter and they can follow you there?
Well below I have included some of the more important things you absolutely must do if you want to be followed:
- Make sure to add “via @YourTwitterHandle” to your retweet button – It is quite frustrating when you want to retweet an article, but the retweet button doesn’t include the via element. After all you need to make sure you give credit to the original author. Haven’t you also happened to follow someone namely after seeing the author’s Twitter handle?
- Include social buttons in your blog – I use Monarch by ElegantThemes, but the choice of similar plugins is wide. There are several button styles with different hover effects, so you should find the look that suits you.
- Create an Email Signature – It doesn’t have to be anything fancy. If you don’t have experience with coding, just use WiseStamp.com. If you want further insights on how to create your email signature, here is a tutorial if you are using Gmail.
5. Measure Your Results and Adapt
The last part comes down to measuring your results and adapting your presence.
How do you do that?
Well, since a couple of months (on date November 20th, 2015), Twitter removed the tweet count endpoint.
According to Shareaholic, the total number of Twitter shares is decreased since then (what a surprise):
You can use tools like Twitter Counter to check different statistics, included how many followers you gain/lose on daily base.
While, if you still want to know how many Twitter shares has a certain page, you can download this BuzzSumo Chrome extension.
Those are some of the main considerations if you want a strong presence on Twitter.
Keep in mind that it all starts from your profile. If you make that part right, your path will be a little easier.
Second thing is hashtags – make sure to use them – they do make a difference!
Thirdly don’t forget to make sure people know how to find you on Twitter.
Now on to you!
What are your ways to stay on top of Twitter?
Do you agree with the steps covered in the post?
Do you use hashtags?
Please take a minute to share!