If you want to build a small business on a shoestring budget, create a website. You can sell either digital information products or drop ship physical consumer products.
You can build the website yourself or ask a techy friend to help you to keep your costs down. You can also hire a website developer to do it for you.
The cost will be modest if you use content management software (like the popular WordPress, for example). It can be expensive if you request a custom built website that needs to be coded from scratch.
Let’s look at some FAQs on creating a website to market your small business.
How Do You Protect Your Technology?
Small businesses like yours need the same network security protection as big companies, just on a smaller, more manageable scale. That’s where programs like Worry-Free from Trend Micro come in.
They provide protection against ransomware, viruses and more, all without requiring dedicated servers or equipment.
How Do You Get Customers?
The fastest way to get customers is through paid traffic, which will give you the ability to turn on the traffic faucet.
You can use Mass Media Buys, Pay Per Click (PPC), Display Advertising, Pay Per View (PPV), or Solo Ads.
When looking for vendors, read reviews to find the most reputable ones as it’s possible to lose money working with new vendors who have not yet established their credibility online.
If you don’t want to spend money on paid traffic, then you will have to use free traffic like article marketing or forum marketing.
While free traffic will not cost you money, it will cost you time, and it’s only a good choice if you have more time than money. It also takes a long time to have enough content out there for traffic.
With paid traffic, you usually get visitors on the first day. Moreover, they are people who are ready to make a purchase rather than tire-kickers.
How Do You Build Brand Awareness?
You build brand awareness by creating high quality content like articles or videos and distributing it widely over the Internet, using channels like advertising and social media networks.
A powerful way to create brand awareness is by adding certain stylistic elements to your articles, graphics, and making videos that remind people of your company. These stylistic elements could be logos, slogans, or colors that are unique in some way.
When building brand awareness, you should focus on measuring your results through Google Analytics. Specifically, you want to measure impressions, traffic, and click throughs.
These metrics inform you about how many people are searching for what you have to offer. Impressions show how your content is showing up in the social news feeds and major search engines.
The higher your impressions, the more people are familiar with your brand. When you have a high level of impressions, this will increase your traffic and your clickthrough rates, as well.
All three indicators tell you how many people are interested in your company.
Another measure of your popularity is how many people share your content to their audience on social media.
What’s The Best Way to Market a Small Business?
Driving traffic and raising brand awareness will market your business, but another good ways to do it is to build a blog. You can have a link to your blog in the menu of your website.
Blogs are a great way to win loyal followers to your brand because you create informative, helpful articles instead of blatant promotional pieces of content. This selfless approach encourages users to distribute the information through social media, where others will like or share it with their audience.
A blog is the fastest way to become a recognized expert in your field.
You may want to read: 5 Ways To Get And Convert More Traffic
How Do You Create a Site That Benefits The User?
While delivering great content is a powerful way to benefit the user, you can also improve your website visitors experience by implementing User Centered Design.
You do this by thinking about things from the user’s perspective.
What are their goals in buying your product or using your service?
What tasks are they hoping to complete once they make a purchase?
What features are they looking for when buying a product to satisfy their want, need, or desire?
Think of these goals, tasks, and desires as user-requirements and find ways of mentioning them at every touch point customers have with your business.
How Can You Optimize Your Website for the Search Engines?
Search engines are in the business of giving surfers relevant information when they enter a keyword phrase into a browser.
As a website owner, you can help them do this through four elements: content, performance, authority, and user experience.
By using the right keywords or keyword phrases, in your title, descriptions and page text, you show the search engine spiders the relevance of your content.
By getting your site to load fast, you increase performance.
By writing great content that persuades other websites to link to you, you become an authoritative website for your niche.
Finally, by offering your visitors a website that is attractive and easy to navigate, you enhance the user experience.