SEO is a hot topic in the blogosphere.
Interlinking your posts is one of the good practices you should follow to optimize your blog for search engines.
This is something simple (linking one of your posts to another) and it can help you get more organic traffic and improve rankings.
Below are also 4 more reasons to start adding links in your articles:
The Story of Backlinks
Getting good backlinks nowadays is tough. There is guest posting. There are also the interviews, if you are successful enough.
Both are great. You can build hundreds and even thousands of backlinks by writing articles for blogs in your niche. However, that is not really an “organic” way to get people linking to your blog. They do it, as a way to say thank you.
There are occasional roundup posts, sharing the best content of the week or month. There are also occasional posts linking to external articles. In most cases, those links point to the already established blogs and hundreds of quality blogs remain unnoticed.
The thing is that instead of linking, people prefer to just retweet or like your post on social media.
Internal Linking vs External Linking
Before starting, just to make it clear – no, putting links in your articles is not a replacement to normal backlinking.
It is rather a different approach to making a head start in the tough and uneven battle with the big players.
The thing is that not everyone has the time or the expertise to write 10, 20 or 30 posts for other blogs. For many of you blogging is a hobby or a side project. There is also your blog’s content and social media to take care of.
That is where interlinking comes into action. Let’s move on!
1. How To Do It
SEO is a big goal but you must not overlook your actual visitors.
My golden rule is first come the visitors and then everything else. Don’t forget that your main goal is not search engine traffic. Your main goal should come down to converting that search engine traffic.
So here is the simple step-by-step guide:
- Don’t rush through it – If you haven’t done any interlinking, don’t start adding links from your next article. Instead open up your archives and work your way through at least the last twenty published posts.
- Focus on relevancy – you might be talking about social media, but linking to an article talking about Twitter, although still social media, is not exactly relevant. It not what the reader might expect. Instead add links as a way to provide deeper details.
- Include them at the end of paragraphs – A great way to catch the reader’s eye is to put links just below the contents of your subheadings. Add something along the lines of “For further information read my post “Article Name”
- Within sentences – Instead of adding an anchor tag directly, I prefer to open brackets and use a long tail keyword e.g. (see “Long Tail Keyword Goes Here”). Putting it in brackets and adding italic makes it more noticeable. Although not spectacular, the word “see” is sort of a call to action.
- Don’t overdo – Once you get the hang of it and start adding links, at a certain point you might just lose track and turn your post into quite a mess. Having 5 or more links within a single subheading will scare people away. I’d say 1-2 should be the maximum number and only if they help the reader make sense of what you are saying.
2. Other Than SEO, You Lower Bounce Rates
Just for the record, a bounce rate is how many of your visitors click off to another website without viewing any other page other than the one they landed on.
In order to get the most out of interlinking, this time not in terms of SEO, you need to make the links obvious.
They should stick out from the actual content. I’d say go for colors other than grayish, so that there’s a good contrast.
3. You Get People to Stay More Time
So lowering the bounce rates means that the visitor won’t stay on a single page and will instead click here and click there…
If you did a good job at placing the links, some of your readers will decide to open them up and move on to read them after finishing with the current post. The more useful the content you linked to, the longer folks will stay on your blog.
It’s simple really. As long as you don’t overdo and put too much of them, links will attract the attention. Not everyone will click, but a good percentage will.
4. You Improve Conversion Rates
Conversion rates… That is probably one of the most important metrics to keep an eye on if you are serious about making an income from your blog.
There are a lot of ways to convert your visitors. It is all about what you want them to do. In most cases conversion rates are referred to as how much of your visitors you are able to turn into subscribers or buyers.
So back to the point. Interlinking helped you reduce bounce rates. People were more inclined to stay on your blog because of the additional information they hoped to find via the links. If it’s all going according to plan and they enjoy your content, they might just click some more.
But that is not what you want. In the end you want readers to take action. The more you are able to keep them interested, the better the chance of them seeing your call to action and deciding that you are someone they can trust. From that point on, getting them on your list will be much easier.
You may want to read: How To Write Killer Headlines That Drive Massive Traffic
Now It’s Your Turn
So that’s how you do it. Hope you enjoyed the read and learned a thing or two!
Remember, interlinking is important in terms of SEO, but you should always pay attention to real people if you want to do it right.
Are you linking your posts?
What is your way of doing it?
I am looking forward to hearing your thoughts in the comments section!