Moving from Blogger to WordPress… It seems like the latter is what everyone prefers these days.
Just consider that WordPress powers 25% of all websites (according to a study by w3techs.com of November 2015).
Take a minute to do some research and you will see that a good percentage of the bloggers out there don’t really like the Blogger platform.
In this post, I will talk about the two platforms and more specifically when Blogger is better and when you should go for WordPress instead.
Why Blogger is Good for Newbies?
Yes, Google’s platform does have its good sides, my dear Blogspot critics. Think about those days when you got into blogging and learned about that great piece of software called WordPress.
Setting it all up and writing your first article wasn’t as easy, was it?
Setting everything up and starting to publish right away is something that Blogger does way better. The process is straightforward – no installations are needed and there is no need to deal with buying and configuring a hosting service. You also don’t have as much fancy functions, which for a guy, who is just starting out, would be more of a headache than a facilitation.
- You are just learning what blogging is and how it works
- You want simplicity and not a lot of things to go wrong
- You’d like to learn some HTML and CSS in the process (they allow for slight customization on your theme plus they are easy to learn and useful in the long-term)
If one of the above is true then the Blogger platform might just be the better option for now. And don’t take it wrong – you can still get thousands of monthly visitors.
Why Blogger Becomes an Obstacle?
As I said above, the two great things that you don’t have to deal with when you are on Blogspot are hosting and… WordPress.
In reality neither the first, nor the second is an unsolvable puzzle. But then again, all problems that arise in this early stage of a blogger’s career can easily kill the enthusiasm. And that might get you to quit faster than it took you to get started.
If you have content that’s worth sharing and if you do a good job at promoting your posts, then sooner or later, you will get noticed. When that happens you will certainly start to pay more attention to the competition and the fancy toys they have access to…
At that point, moving from Blogger to WordPress, might just be the thing to do!
If You are a Serious Blogger, You Need Functionality
So yeah, as good as Blogger is for beginners, it simply loses edge on the functionality part.
For one reason or another (probably because everyone criticizes it) there simply aren’t enough widgets and plug-ins available to help you customize each and every aspect of your blog. Whereas when we talk about WordPress, plug-ins and flexibility are what comes to mind (as you certainly have heard already).
Time is always a factor and let’s be honest – every saved minute in playing the do-it-yourself game is a step towards more time for writing and promotion – dynamic tasks, requiring one’s attention day in and day out.
What that added functionality does is:
- It saves you time by putting tasks on autopilot (Automation? Anyone?)
- It gives you (pretty much) whatever you want whenever you want it (all plugins are a Google search away)
- It provides eye-candy for your visitors thus helping you keep them browsing your blog longer
Moving from Blogger to WordPress has an added advantage – an advantage you might need or might not need, depending on how you’d like to use your blog. On to the next paragraph.
A Self-Hosted WordPress Gives You Freedom
The Blogger platform offers a way to monetize what you write – in the form of Google AdSense advertisements.
However, affiliate marketing i.e. promoting other people’s products and earning a percentage (50-60% in most cases) of the sales is one of the best ways to make some cash from your hard work as a blogger.
And the problem with Blogger is that you never know if you are actually going against their TOS. You are working on their property, not yours!
With a self-hosted WordPress, you simply don’t have to worry about that (I’ve a dedicated server, see HostGator review here).
Moving From Blogger to WordPress – Conclusion
Before deciding whether doing the move is worth it:
- Consider the money investment – do you really need a paid hosting or can you go with what Blogger has to offer?
- Consider the whole process – doing the whole move took me close to two weeks. Right now might not be the best time for such a long pause, especially if you are just starting and trying to build a name for yourself.
- Consider whether you actually need it – if you haven’t yet began monetizing and you’ve found the right widgets and functionality, you probably don’t need WordPress just yet.
On to you!
What do you think of the Blogger service – is it underrated or is the negative feedback well deserved?
And what about WordPress – is it really the better option, what flaws does it have?
Let me know your thoughts!