How many social networks have you signed up for?
If you are marketer, chances are you have an account on Twitter, Facebook and hopefully also Pinterest. Right now these are the “hot” networks and the best places to promote your brand and your content.
But of course saying that is easier than actually doing it…
The fact is not everyone succeeds with those networks and not everyone makes the most out of the time they spend there.
Sometimes you might get the big picture and understand how it all functions, but you might be missing the smaller details. The latter can more often than not be the missing piece to the whole puzzle. A piece without which nothing happens.
And with today’s post I will try to show you some of those elusive pieces that will help you complete this social media puzzle.
In the below paragraphs I have included three social media tips that cover namely the social platforms I mentioned above.
Let’s get going, shall we!
1. Follow the Ones Who Retweet the Influencers on Twitter
An interesting strategy you can test involves adding bookmarks to the Twitter accounts of some of the influencers in your niche.
By influencers I am referring to people with not only a lot of followers, but also with a high authority. In other words individuals and companies who tend to receive a lot of mentions, retweets and favorites.
Here is how it works:
The idea is simple. Every now and then, you can go through the accounts you have bookmarked in your browser and follow some of the tweeps, who have retweeted or favorited some of the influencer’s recent tweets.
You may want to bookmark just a few accounts at a time, so to go through the latest 2-3 tweets per Twitter user. Doing so, ensure that the tweeps you are going to follow are actually active, which makes for a better chance of them following you back.
There are three factors when choosing who to follow:
- The first one is the username they use – is it a real name?
- Second is the profile photo – does it look genuine?
- And third comes the number of followers – is it between 200 and 3,000?
The key here is NOT to overdo (be sure to keep in mind Twitter latest guidelines).
I suggest you to test the strategy just twice a week and follow between a 100 and 200 Twitter users per session. At the end of the week, you’ll get at least 70-80 new ACTIVE followers.
Also, this technique will result in your tweets getting retweeted and favourited more often than normally.
2. Create Pins with Text
Lots of the pins you’ll see on Pinterest have a text on the image, like a headline or a description with reference to the full article or pin.
To create something like this, you can use a program like Photoshop or online tools like Canva or PicMonkey (I use this one).
The majority of the images I pin from this blog include text.
My most popular board is Online Business (send me a message if you want an invite):
Looking at the pins of my boards, here’s what I discovered:
- Pins with text: an average of 3 repins, 1 like
- Pins without: an average of 1 repin, 1 like
So, definitely pins with text have more engagement.
And you, are you using Pinterest?
3. Get the Most Out of Your Facebook Page
There’s a lot you can do to get the most out of your Facebook fan page: 6 Tips to Get the Most Out of Your Facebook Page.
- mentioning other Facebook fan pages in your niche (or better, influencers);
- posting quotes;
- creating giveaways;
- posting funny images;
- sharing your best achievements;
- pinning your best post ot the top of your page.
That’s pretty much it. I really hope you found the tips I shared in the above paragraphs useful!
Now I would really love to hear your two cents!
Are you using Twitter, Facebook and Pinterest?
If so, what are your best marketing technique?
Please take a minute to comment and share!