Are you getting enough attention to your content? Are you happy with the numbers?
The truth however is that there are also hundreds of bloggers and website owners who are never able to make their content go viral.
One often neglected element that can make a huge difference however are the titles.
After testing and comparing a ton of different titles for my articles, I came to know some ways to make them more shareable.
In the following article, I will share with you five, hopefully useful tips for coming up with titles that get more social shares:
1. Encourage Clicks with Specific Words
What I am referring to here is including various adjectives that aim to show your article in a positive light so to say. Those adjectives seem to spark curiosity and thus get people to click through.
In bold you can see those words straight from the titles of some of my best performing articles:
- 10 Effective Tips to Help You Build Trust and Get Your Readers to Take Action
- 9 Random (but Useful) Tips on Improving your Writing Skills
- 5 Simple Techniques that Will Make Your Next Blog Post Better
- 7 Effective Ways to Keep Your Twitter Stream Alive and Get People Clicking
- 6 Quick Tips to Help Organize Your Cluttered Workspace for Maximum Productivity
The words in bold were added at a later time on all of the articles. The increase I got after the changes ranges from 30% up to 200%.
The same principle can be applied to websites. A perfect example is Botanic Universe, a positive and attracting title, which makes the user want to visit the website and share the content.
2. Don’t be Scared of Writing Long Titles
When it comes to titles, short and straight-to-the-point headlines are not the ones that get more social shares.
The article “7 Effective Ways to Keep Your Twitter Stream Alive and Get People Clicking”, which I mentioned above, had a shorter title – “7 Ways to Keep Your Twitter Stream Alive”. The results were far from impressive with the latter.
My advice is to go for longer and more descriptive titles. The more words there are, the better the chance to get people to see your tweet and then share it.
Same principle for websites. Don’t be scared of writing long site titles, like Better Homes and Gardens MCR Bahamas. If it really describes your business, can be a powerful weapon to attract your target audience.
3. Don’t get Carried Away with Long Titles
The one thing when it comes to length is not to overdo. Although I said that longer is better if you want higher click-through rates, there is a line you should not cross.
Based on my observations the perfect balance is between 60 and 70 characters.
For example on Twitter, go for less and many won’t even notice your tweet, go for longer and people will skip your tweet before they reach the link at the end.
4. Include Social Related Terms
One of the sure-fire ways to get traffic from a specific social media site is to actually write content aimed towards that site.
It’s quite logical really. Such articles concern everyone using the service no matter which niche or topic they are covering. You might get shares from folks who wouldn’t otherwise spread the word about your content.
So based on that strategy, including words such as “share”, “retweets” and “followers” is sure to grab more attention hence clicks and shares.
5. Know the Value Behind the Words
Of course writing a great title is sure to encourage visits and shares. A title that creates a bigger expectation than what you can deliver is not something I would recommend though.
The golden rule when it comes to crafting the perfect headline is to be able to actually back up the claims you put there.
Failing to achieve that won’t have an impact on the leads you get. If your website is called Bekins Moving Solutions, the user expects to find the best services and quality there.
So to conclude, you can get more social shares by:
- Adding adjectives, such as “effective”, “simple” and “easy”
- Writing descriptive titles that grab attention
- Including terms, related to the social network in one way or another
- Crafting titles that are between 60-70 characters in length
Now it’s your turn!
Have I missed something?
What are your ways to make people notice your articles’ headlines?
Feel free to share your feedback below!