In the modern online marketplace, you can find new and improved ways to meet your market on a daily basis. As more people begin to explore the online world, there’s a bigger pool of potential customers for you to access. However, this also means that you have more competitors to fight back again too.
If you’re thinking of running or starting your own online store, then one of the first things you will need to do is make sure that your customers can find you. SEO, or search engine optimization is something that any web master needs to consider carefully when building their online presence.
Here are a few simple tips that can specifically help you improve your SEO on your Magento ecommerce website.
1. Update to the Latest Platform Version
If you want to get the most out of the Magento platform, then you need to make sure that you’re using the latest version. Ensure that you’ve updated regularly, as new releases are constantly emerging and you don’t want to be left behind.
Usually, the latest versions of the Magento platform will have the best support for SEO because they come with improved security and fixes for common bugs. This is something that you will need to pay attention to when you’re looking to rank higher in the search engines.
2. Improve your URLS
It’s generally better if you can avoid using codes in the URLS of your website links. Make sure that you clean up your system if your URLs are too complicated. You can do this by going into your System page on Magento, then moving into Configuration, Web, and Search Engine Optimization.
Here, you’ll find a section called URL options, where you’ll be able to click the “No” tab on the question of setting a store code.
Once you have saved this configuration, the category and product codes won’t be added to your URLs automatically, which should make your site more SEO friendly. If you need to clean your URLs even more, you can also turn to Server URL rewrites and remove index.php too.
3. Use the Right Keywords
Magento has a range of default sample content that can help you to produce descriptions and product titles, but that doesn’t mean that this content is perfect for your SEO needs, you will need to edit your descriptions by going into Configuration, then Design, then your HTML Head.
During this time, make sure that your meta-description and title are rich in keywords and totally unique. Remember that with the title, the rule is often to place important keywords towards the front of the title as much as possible, as this will make it easier for search engines to recognize them as quickly as possible. Another thing to remember is that it can be a good idea to remove filler words like “the” from your title.
4. Enhance Product Images
Remember that it’s crucial to ensure that the product images on your website are properly optimized. Make sure that the titles identify the images, rather than using a series of numbers and meaningless words.
In addition to various other titles, your image titles should contain a lot of relevant keywords were possible, and it’s important to use these to boost your SEO.
5. Avoid Duplications
Remember that when the same product is shown across different categories on your website, or the same content appears twice on separate pages, this is called duplicate content.
Google does not appreciate any sites that have duplicate content, and it’s important to make sure that you fix this problem as quickly as possible. You can go into System, then Configuration, then Catalogue, and Search Engine Optimization, and click on Canonical link meta tags.
6. Modify Your Robots.Txt file
In case you create any site that doesn’t have real products, Magento adds the robots.txt file into your website so that your search engines won’t index it. However, if your site is real, you need to make sure that this file doesn’t end up preventing search engines from finding it.
The robot setting by default is NOINDEX and NOFOLLOW, which means that your site can’t show up on search results, to fix this issue, all you need to do is go into System, Configuration, Design, and Default Robots, then change the setting to INDEX and FOLLOW.