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Digital Tools to Grow Your Business

February 23, 2018 By Guest Contributor 18 Comments

Managing a successful business means more than just having a website and building your team. These days business owners need to be aware of how they are engaging with their customers, marketing their products and services, and how their business is being displayed on online directory listings.

As business needs keep changing and evolving, the one thing that remains the same is how many hours we have in a day to actually do them. Luckily, there are a number of digital services, applications, and resources that can help you manage these needs and still run efficiently.

Take a look at a few of these resources below and find out if they’re what your business needs to succeed and move up to the next level.

 

Email Marketing

Email is an excellent way to stay in touch with your customer base, no matter where they are, and have a significant effect on the success of any marketing campaign you run.  Make sure you choose an email marketing platform that offers features that are best for your needs. Are you looking for a free service without the need for a lot of technical knowledge? Do you need to breakdown your subscriber list into segmented groups, or does every subscriber get the same campaign?

MailChimp is a services that offers an free-level plan allowing you to manage up to 2,000 subscribers and 12,000 emails each month. No credit card is required, and you’ll be able to create sign-up forms, collect subscribers through social media, and receive reports and data insight to measure the impact of your campaign. Once your business starts to grow, there are additional levels you can pay for that grant you the ability to send unlimited emails and optimize your campaigns with variation testing.

Other services to look into are Constant Contact whose autoresponder feature allows you to send personalized welcome, birthday, and anniversary emails, or GetResponse, which lets you incorporate landing pages and offers hundreds pre designed templates and stock images.

When considering which email marketing platform to go for, make sure you understand how you want to best connect with your customers, how much you’re willing to invest, and how you want your email marketing efforts to convert into sales.

There’s a huge difference between wanting to send your loyal customers a quick update of the new products you are offering and any news about your company, and actually trying to bring in new business by offering deals or incentives to buy new services through your emails.

 

Help Desk Software

Are you finding yourself overwhelmed with customer service requests? Don’t let potential disorganization or neglect of these requests negatively impact the way you do business. Even if you do not have a large team of customer service representatives to help, there are ways to stay on top requests and make sure your customers feel looked after.

HappyFox offers an all-in-one help desk ticketing system that centralizes all of your requests into an organized single ticketing system. You can integrate this system with social media and keep track of messages you receive directly through Twitter or Facebook in addition to a chat box plugin right on your website.

Zoho Desk is a context-aware service that helps organize and prioritize your requests in a way that gets the most pressing tickets to you first. Rather than making sure tickets are answered in the order they are  received, tickets can be displayed by when they are due and even offers automatic solutions based on your Help Center so you can handle the easier tickets faster.

 

Online Reputation Management

Have you ever wondered if there was more you can do about the reviews on your business other than watch them come in through the online directory sites you are listed on? That’s where online reputation management services come in. They allow you to respond quickly to reviews and monitor and update your listings in an organized and efficient manner.

RepCheckup helps you increase your online reviews with an automated solicitation system through text and email. Negative reviews are also mitigated by directing those customers to reach you through private feedback so you can address their concerns and needs immediately. A basic plan for one location is offered for free to get you started with more plans available as your business grows to multiple locations.

 

Just the Tip of the Iceberg for Digital Solutions

The products and services available to help your business be efficient, be organized, and lead the way in digital marketing are endless. As you navigate everything that’s offered, you want to find the resources that are within your budget, and help build the brand that you envision.

It’s great to start with a list of priorities to figure out which business areas you want to put the majority of your time and effort into, whether it’s customer engagement, website analytics, or task management, outlining the way you want to move forward and which tasks you’d like to be automated or improved upon.

 

No matter what need you have, there’s no doubt that a resource exists for you to help you grow your business and increase your industry competitiveness.

 

About the Author: Arthur Smith

Arthur Smith is a Content Marketing Specialist at RepCheckup. He has been writing, editing and publishing work for many years.
He has become an expert in online reputation along with many other aspects of digital marketing.
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Comments

  1. Adrina

    February 26, 2018 at 12:09 pm

    Hello,
    This is nice post for business digital tools and having right way to see you here . Thanks a lot for it

    Reply
  2. Vikas Sharma

    March 4, 2018 at 6:12 am

    Hi,
    This is a nice post for business digital tools and having the right way to see you here and thanks a lot for sharing with us

    Reply
  3. Ali Imam

    March 6, 2018 at 1:13 pm

    Hi Arthur, Very resourceful blog. Your view about ORM is amazing, I have been trying to work on it but did not know where to start. Now, I think I can start my ORM with the help of your technique. Thank you, and keep on writing.

    Reply
  4. Adrina

    March 13, 2018 at 11:20 am

    Hello,
    This is nice post for business digital tools and having great article’s here that can explain better post.

    Reply
  5. Kuldeep Singh

    March 28, 2018 at 3:17 pm

    Hi,
    This is a nice post for business digital tools and having the right way to see you here and thanks a lot for sharing with us Thank you and keep sharing more.

    Reply
  6. Adrina

    March 30, 2018 at 2:03 pm

    Hello,
    This is nice post for business digitals tools and having nice post here. Thanks a lot for sharing with us.

    Reply
  7. Kyla Jocson

    April 10, 2018 at 6:15 am

    Email marketing really proved to be a big help! I witness different businesses increase their revenue with email marketing. Anyways, this is a great one to read. Cheers!

    Reply
  8. Sadhan

    April 10, 2018 at 12:57 pm

    Hi Smith,

    Nice tools you have mentioned in this article for making business successful. Thank you so much.

    Reply
  9. Adrina

    April 12, 2018 at 1:46 pm

    Hello,
    Great post nice to see you here. Thanks a lot for sharing !!

    Reply
  10. Harish Ratanpara

    April 21, 2018 at 10:54 am

    Thank you,

    All tools are so important its like box of gold

    Reply
  11. Stefan Alexander

    May 4, 2018 at 6:01 pm

    Hi Arthur,

    This is a great post. You are right, there are hundreds of tools, free and premium, that allow others to run their digital business in the best way possible. Reputation management services are few of those that are actually important for any business. Any negative review can cause loss of dollars and revenue. But if a customer has their problems solved, they can easily say that the company has handled their problem really well and are now happy customers. That would benefit the business in a great way! Thank you for sharing this again!

    Reply
  12. Greg M. Green

    May 16, 2018 at 5:08 am

    Email is an excellent way to stay in touch with your customer base, no matter where they are, and have a significant effect on the success of any marketing campaign you run. I can’t agree it more. My friend, thanks for your sharing.

    Reply
  13. Asad

    May 29, 2018 at 9:41 pm

    Thanks for sharing such great information in terms of comparison between different tools. I also searched myself and found MailChimp is a good choice as it gives you help crafting and sending compaigns from IOS device or android device through a mobile updated app. Paid customers are being provided with chat support, inbox preview and alerts for pay-as-you-go customers ain addition to promotion codes to emails and landing pages.

    Reply
  14. Asad

    June 3, 2018 at 9:52 pm

    Alternative to mailchimp considering deal price. Constant Contact deal including autoresponder feature which will allow one to send personalized welcome, anniversary emails etc is $45/month which is not suitable for beginners and if we go for other choice. GetResponse is giving $15 deal which is perfect for email marketing beginners.

    Reply
  15. Esther Diaz

    June 26, 2018 at 4:55 am

    Great points and thank you for sharing them. Definitely, email marketing is one of those best tools to increase your revenue. Amazing read and learned some new information from here. Cheers!

    Reply
  16. Simon Kiplangat Bett

    July 6, 2018 at 9:02 am

    Use of emails and social media platforms is a great way of marketing. i agree with you on the strategies for marketing you have highlighted
    Thank you

    Reply
  17. Jamie Cordon

    September 13, 2018 at 5:14 am

    Digital tools are highly essentials for businesses whether big or small. Without digital tools, you can’t expect to compete with your competitors that are using these to simplify their processes. Though digital tools are a bit expensive, they are worth the investment. Rather than spending time with old-school paper processes, you could focus more in closing deals and getting customers.

    Reply
  18. vibodha

    October 15, 2018 at 2:10 pm

    Now a days digital marketing became more popular.There are some tools which employ the digital marketing ,ore which helps to compete against other competetior

    Reply

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