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5 Content Marketing Tips to Help You Beat Your Competition

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5 Content Marketing Tips to Help You Beat Your Competition

People need to connect. Businesses need to connect. Back in the days this was easier said than done.

Nowadays we have social media.

Whether it will be Twitter, Facebook, LinkedIn or the latest trending network, there is no denying that social media is or at least should be an integral component to every content marketing campaign.

So we have a cheap way to connect with everyone and everywhere. This means that we have the possibility to build relationships with whoever we want.

Nonetheless there are obstacles on the way and you are bound to make mistakes.

If you want to not only connect but to also get something out of the connections you’ve made (retweets, shares, comments, etc.), those five content marketing tips are for you:

 

1. Don’t be Scared to Promote Your Own Content

That’s right! I often came across articles claiming how bad promoting yourself on Twitter is. But wait a second… Why are you on Twitter in the first place?

When signing up, was your main goal really satisfying your audience’s desire for quality content? I don’t think so. You created that account simply because you either read an article on Twitter and its potential or someone told you that it can boost your traffic a bit.

I noticed that the tweets, containing links to my articles were getting significantly more clicks than many of the posts I was just retweeting.

That goes to show that people are following you mainly because they are interested in your content, not the content you promote.

 

2. Never Skip the Editing Part

editBlogging and content are both part of every social media campaign. One of the things that in leave a very bad impression are poorly edited blog posts.

Being a blogger and being a writer are two totally different things and as a blogger you have more freedom. That does not however mean publishing unreadable posts.

If you want successful content marketing i.e. your articles getting shared, they need to be easy to understand and read.

And since many people don’t read line by line, a couple of silly mistakes might be more problematic than you thought.

So in order to make your posts easy to scan through you should not fail on the editing stage.

 

3. Learn that Not All Sharing Buttons and Positions are Good

If you want your message to reach a wider audience, you can’t go without sharing buttons. I believe that pretty much every blogger, who is serious about getting some traffic already does that.

The problem with many blogs is that although they incorporate such buttons, the same are hard to find and hard to use.

What people want is simplicity.

I’m using “Monarch Social Sharing Plugin”, from ElegantThemes:

social shares at first post on reviewzntips_com - screenshot

 

4. Reply to People But Don’t Overdo

That one might seem kinda weird but allow me to explain. Everyone of you has probably come across articles, stressing on the importance of replying to people’s comments on the social networks. What I don’t like about such advice is that it is a bit misleading.

It is a fact – if you don’t engage, you will have a hard time building trust. Being too active has its cons nonetheless. What you should do is to sift out the important from the not-so-important and to pay most of your attention to the first type of comments.

Saying thank you to people on Twitter is a good example. I myself believe that showing that you appreciate other people sharing your work is a good thing.

What I also believe though is that replying to each and every person who retweets is a waste of  won’t get you step closer to social media success. Instead I either respond to people who have not only replied a word or two but also gave their feedback or to folks who are always there to support (after all, you don’t want just to automate your social media).

Just think of the people who are reading your tweets:

Won’t they get bored if your last 40 tweets are all an impersonal “Thanks for the RT” kind of message?

 

5. Don’t Just Post Because You Need Fresh Content

Every blogger who wants to get traffic from Google probably already knows the importance of frequent blog posting. Fresh content is also important for a variety of other reasons. A study done by HubSpot shows “How Often Should Companies Blog”.

However this leads to the question whether “filler blog posts” are a good content marketing strategy. It is fresh content after all, but at what price? Yes, a single bad post won’t be enough to ruin the trust you’ve built. You will probably get an unsubsriber or two and that’s it.

From a different perspective though, is it really worth wasting your time, writing mediocre stuff, just to receive negative feedback? You will end up with unretweetable and unsharable content that doesn’t really serve a purpose.

It’s up to you!

 

Final Words

So if you want to build a brand through social media and content marketing, you will need time and lots of it. Following the above tips will help you stay on track with your tasks.

 

Now it is your turn.

What else do you believe can be added to the list?

What other tips can you share based on your experience?

I’m looking forward to hearing your thoughts in the comments section!

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Comments

  2. I agree Erik, SMO and content marketing are really time consuming activities but your blog is really helpful. Thanks Erik

    Reply

  5. Well said there Erik and Strong pointers too. I also have to agree with you that there is a lot that one needs to do than just installing social buttons. From experience and what I have seen is that some social buttons works better than others. I also realized that posts got more shared when I used it at the sides and not at the bottom, thanks to the floating social icons. Thanks for sharing this

    Cindy

    Reply

  6. Building a successful blog is more than writing,
    I totally agree with the first point, Mr Erik
    We should not be Scared to Promote Our Content
    Content marketing needs SEO and SEO needs content marketing

    Reply

  7. Content marketing is a great way to collect a lot of interesting and relevant information, especially when you’re working with SEO. I definitely see how content marketers may have trouble adjusting to SEO, but, still, it’s a worthwhile practice and good experience to have under your belt. Nice work! Thanks so much for your input!

    Reply

  9. This is a great article on why content marketing is important and how to utilize it to the fullest. Engaging your audience not only builds trust, but it can keep you fresh in their minds and show that you are on the cutting edge of your industry. Thanks for sharing!

    Reply

  11. Thanks for sharing valuable content marketing things but it should be more.These will really help seo of a website

    Reply

  12. Great article! I just started my own business and this article is really helpful. Using a keyword Meta tag will assist your site in getting properly to categorized in the web directories of certain niche businesses. Thanks for sharing.

    Reply

  13. One of the best strategy I have ever read? Erik, how you explain this type of helpful information through your brilliant post? A new marketer will learn a lot of information from the post. Now, I am going to share this on my social media page. Anyway, nice work was done.

    Reply

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