When it comes to email marketing, there are so many service providers that can be a pain choosing the right one for your needs.
It really depends on your size list, your budget and, other than email creator (and autoresponder), the additional features you would like to use.
In this article, I take a look at the top 6 email marketing tools in the market.
So you can choose the one that fits your needs!
GetResponse offers everything you need to create a deeper relationship with your audience and convert visitors into customers: email creator, autoresponders, landing page tool and webinar service.
The email templates available are all responsive, which means they resize according to the screen of the user’s device.
There are many forms that you can choose from: exit pop-up, scroll form, shake box and other apps for building your list.
I like the landing page creator (a feature offered in all plans, which is something that you hardly find on others ESP), with more than 100 templates you can use to build the perfect page that converts.
The drag’n’drop WYSIWYG editor is easy to use and without adding any HTML knowledge, you can edit, crop, move and resize any element of the landing page. Plus, there are more than 1000 free images to make it more visually appealing.
Whether you want to send the perfect email or you aim to create a great landing page, you can run A/B testing to check what converts more.
The extra feature which is worth to mention is the webinars (which only GetResponse offers included in its plans). Use them to nurture existing leads or to acquire new contacts. Everything to increase your mailing list!
The plans are really competitive in the market. Prices start from $15/month for unlimited emails with 1,000 contacts or $25/month for up to 2,500 contacts (you get the landing page builder, plus, the email creator and autoresponders). With $49/mo, you get unlimited emails for up to 5000 contacts, with the webinar service included.
AWeber claims to be the first and original autoresponder. When I started blogging in 2010, it was the most popular choice.
It offers several nice features, like autoresponders, email newsletters, drag and drop editor, RSS to email, subscriber segmenting, just to mention some.
AWeber gives its users more than 600 email templates to choose from, listed under different categories.
With the message builder, called “broadcasts”, you can create your message, but not before doing an A/B testing!
They also refer to the autoresponder feature with a different name: “follow up series”. While I like the simplicity of AWeber, I think this service is quite restrictive. I mean you’re missing some advanced features that you can find, for example, with GetResponse.
The analytics feature offered, tough, is very complete, everything in one panel.
What’s about landing pages? AWeber is compatible with third party tools, which means they do not offer a landing page tool included in their plans.
As a final note, I think they are highly priced. Prices start from $19 per month for only 500 subscribers, increasing to $29 for up to 2500 and $49 for up to 5000.
However, if you are looking for a tool which might be more suitable for ecommerce, you can check AWeber alternative.
MailChimp is a good solution for starters and very small businesses.
They have a free plan that offers many third-party integration tools and helpful materials to learn about email marketing. You also get free templates and an editor to customize your campaigns.
Their free plan offers you to send up to 12,000 emails per month to a max of 2000 contacts, while the first paid plan is valued $15 (up to $240) per month, depending on your size list.
I like the great integration with mobile and helpful application for Android and Apple gadgets.
Good design and a robust email marketing automation.
Some cons are the lack of features such as spam filtering, analytics tools or auto-responding included in the free plan. While you get those in the paid plans, cons here are the reports not in real-time and are sometimes slow to refresh.
Talking about prices, while MailChimp offers a nice free plan (even if quite restrictive for advanced users), their paid plans can be really expensive. With over 2,500 contacts, the price is already $30, increasing to $35 for 2600 users, $40 for 2700 and $45 for up to 2800. Quite a fast price escalation, even with unlimited emails!
With Campaigner, you get a simple and integrated email marketing solution.
Their service is valid and aimed to both beginning or experienced marketers and businesses.
The user dashboard is simple to understand and summarizes the recent email campaigns with a detailed reporting.
Some key features are:
- Unlimited sends
- List segmentation and management
- Social media integration with Facebook, Twitter, LinkedIn and Google+
- Mobile app
- A/B split testing
- Image hosting
There are no free images available, but there’s a 20% discount on photos purchased from iStock.
Some cons include:
- Credit card required for free trial
- No survey or event marketing features
- No spam checking tool
- Advanced features can get costly
Overall, I can say that Campaigner is a well-designed email marketing service with some advanced features and a generous free trial.
Pricing starts at $19,95 for up to 1000 contacts and increases to most popular plan at $29,95 for 3500 contacts.
Pinpointe offers a good service with good quality email design tools and a large feature set. Let’s say it’s aimed more at the business professional than the irregular marketer.
The pros include:
- Strong reporting tools
- Advanced deliverability and great email reputation
- Integration with Google Analytics
- Email design flexibility
The cons are:
- Limited number of pre-designed templates
- No support by phone
Pricing is based on your size list, but I find it quite expensive.
For up to 5000 contacts, you get a monthly send limit of 40,000 emails (which I don’t like, I prefer the unlimited number) at 49$/mo or for 10,000 contacts, a limit of 80,000 emails per month, at 74$.
EngageBay are the new kids on the block but fast becoming the preferred email marketing service for many startups and small businesses out there. They offer a wide array of email marketing templates powered by a simple drag and drop interface. Moreover, the segmentation and targeting functionalities are great.
The ability to personalize your emails, rich formatting options and an easy option to track your campaign performance makes EngageBay a great option to go for.
But it’s the pricing that really stands out.
Pricing per contact:
- Up to 1,000: $0/mo
- Up to 10,000: $7.79/mo
- Up to 25,000: $14.99/mo
- Up to 50,000: $29.99/mo
What we like about EngageBay: The amount of features it offers at a competitively low price point. Their flexible, customizable plans are good too. The user interface is simple and user-friendly and their support is commendable. It is a modern platform for small businesses that cannot afford higher-priced solutions.
What they should improve: Emails are branded so if you’d like to send emails without the EngageBay brand, you’d have to pay extra.
Who is this for: those who are looking for a powerful yet affordable tool to reach customers via different channels (emails, SMS, push notifications, etc). Also, in case you are looking for a free tool, they offer a decent deal for $0 a month.
Considered everything, I think the provider that gives the high number of quality services with the most competitive prices is GetResponse.
You won’t find anywhere an email marketing provider who offers landing page editor, autoresponders, email creator and webinars included in its plans.
Think of investing just $15/month and get unlimited emails with 1,000 contacts and all those services!
Are you running a newsletter on your website?
Which service are you using?
Do you have a positive experience with email marketing?
Please share your comments below, thanks!