Getting backlinks is very difficult, as marketers have probably experienced a thousand times over; earning link after link for great content at your hands.
It’s even more difficult to keep up with the competition and retain the backlinks you’ve earned through all-nighters and email streams.
Linkody in that sense is one of the best SEO intelligence softwares out there and has tools in its arsenal to earn you backlinks from established sources, monitor these backlinks, and analyze their metrics, among other great features.
So, we decided to take Linkody for a spin to see how it can help SEOs with their SEO.
Hence, by the end of this review, you’ll have sufficient knowledge what this backlink tracker has to offer.
The Starting Steps
Linkody is quite straightforward and simple to get started. You can sign up and start monitoring everyone’s backlinks in under two minutes.
As part of the initiation process, this is what you can do:
- Link your Google Analytics account
- Add your domain
- Add domains/URLs of your competitors
- Optionally, your Ahrefs account
Your Domain’s Dashboard
After adding your domain to Linkody, it will evaluate your domain based on a few important/standard metrics. These metrics are displayed on your dashboard along with lists of newly gained and lost backlinks, and your competitors’ backlinks.
The metrics are:
- Mozrank, Domain Authority, Spam Score
- The number of backlinks
- Social shares
- Trust and social flow
- Alexa rating
You can also take a look at the historical data by expanding on it under each metric.
And this is what it looks like:
Towards the bottom of your dashboard, you can find the statuses of your backlinks and a summarizing pie chart.
Next to the Dashboard tab, there’s the Links tab where you can check your backlinks. This tab shows your backlinks and their metrics in a table.
To optimize and customize the table, you can sort and filter table to better analyze your backlinks. You can change the columns visible by clicking on Columns option to select/unselect the metrics shown in the table.
These are the different columns available to you.
More information on the links
After sorting and filtering your table to your needs, you can expand a backlink to get more details in an overlay dialog box.
A nifty little feature in Linkody lets you navigate to the specific section/page where the backlink was found. With this you can easily validate your own backlinks.
This Competitors section is where Linkody’s sorcery really origins. You can see what your competitors are up to. In the 30-day free trial, you can add 1 competitor. You can add more by upgrading your subscription.
You can view a list of backlinks and the top ranked pages of your competitors by selecting a competitor from the list. Alternatively, you can also view all the backlinks of your competitors together.
From the Competitors tab, you can:
- View the list of backlinks for all competitors
- View backlinks of a particular competitor
- Add a new competitor, and
- Manage your competitor(s)
View Top Pages
There are a multitude of good reasons for viewing the top pages. This shows what kinda content ranks the highest (for your competitors), the average and highest metrics and backlinks these pages have. What you can take from this is the topics your competitors have had good amount of success with and which ones were as much.
To view the top pages, click on the View Top Pages link in any particular competitor’s section.
If you’re familiar with linkbait content, then you’d greatly benefit from this section. This will help you find good topics and content ideas from your competitors. It’s useful because you know that they’ve already had success with those topics.
As a thumb rule, you’d want to create content that’s about 3x better than that of your competitors.
View All Competitors’ Links
This section provides an extensive list of all the backlinks your competitors have. For SEO experts managing multiple accounts this could go up to even 60k links.
But, for a company use, you’d want to select competitors in the same industry with same/similar niche as the backlink monitoring could become unccessarily tiring otherwise.
Just like with the other sections such as the Links section, you can sort and filter the backlinks table to better organize and analyze them.
Things you can seek in the competitors’ links page:
- Look for common domains from where you share backlinks with your competitors.
- Filter follow links and unshared links. This is pretty much unconquered territory.
- You can use search phrases such as:
- “Review” to get a list of review sites
- “Blog” for a list of potential guest blogging websites, and
- “Tools”/”list” for a list of useful products
You can play around with it and find many a list of cool things and opportunities.
In Manage Competitors section, you can manage the list of competitors you have and also monitor their metrics and attributes such as their domain authority or social media shares.
- Add new competitors
- Arrange and view by domains
- View all their metrics:
- Amount of backlinks
- Moz Metrics – Domain and page authority as well as MozRank
- Spam Score
- And Alexa rank
Linkody also allows you as a high level user to set accesses for lower level users such as an editor or a social media strategist. This restricts the privileges and the competitors your partners or employees have access to.
Despite the useful and compact metrics shown on Links and Competitors pages, there’s a specific section for backlink analytics. This section has a bunch of charts of important metrics which can again be filtered based on backlink metrics like “OK”, “Errors”, “Paid” etc.
In the analytics section you can see graphs on these stats:
- Moz Metrics Distributions
- Spam Score Distribution
- Your Top TLDs
- Sources of your backlinks (location such as Asia)
- Your most linked landing pages
- Do/No-follow distribution
- Class C Distribution
- Domains with most links to your content
There are a few more great features that we didn’t review – so, go and check out the tool. It’s a great deal for the price.
About the Author:
Helvis is an SEO-mastering, content-smithing marketer who spends his days at Linkody helping SEOs monitor their backlink data