Social media is a great way to boost online visibility and grow your followers. And by constantly engaging with each one, you can convert them into customers or clients of your business.
For that to happen, you can’t just hop onto any social media platform, publish new posts, and expect people to come in droves. You must develop a concrete plan that will help take your business to the top with the help of social media.
In this post, you will learn critical social media marketing best practices to help take your social media game to the next level.
# 1 – Know How Your Audience Is
To achieve success in business, you need to know how you’re targeting your products and services. Having a clear idea about your target audience allows you to properly market your business to them, thus increasing your chances of getting them to engage with your brand.
It all starts with identifying their demographics. Knowing about their age, income, gender, education, interests, and other variables allows you to formulate a social media strategy that revolves around this information.
Knowing their demographics also helps you establish the tone and voice you will use for your brand on social media. By communicating in a language they understand (and I’m not just talking about English), you can encourage them to take an interest in your brand and eventually follow you on social media.
# 2 – Determine Which Platforms to Utilize
Part of knowing your audience is knowing which social media channels you must create profiles for. This is critical because you don’t want to spread yourself too thin across all platforms. By trying to appease everyone on all channels, you will end up appeasing no one.
For instance, Facebook may have the most active users as a whole, but TikTok and Instagram have the greatest engagement levels among the younger audience. If your business caters primarily to this particular group, then highly consider focusing your social media efforts on either or both platforms.
Also, you must determine the content format that you’ll use for the content you’ll publish. Posting text-based content on Facebook and Twitter are fine, but a portion of your audience may want to see video-based content, which is easier to process compared to text. Again, you’ll be able to know all this through your audience research and brainstorming.
# 3 – Plan Ahead
Once you have your audience and platforms down pat, you need to come up with content ideas to be published over the course of months.
Using social scheduling software, create posts for publishing ahead of time. Use the information you gathered about your audience to develop your content calendar. This way, you can maximize the results of your social media strategy and generate the most engagement.
# 4 – Listen to the People
Once the content has been published, expect people to follow and try to engage with you. Take this opportunity to put your best foot forward and showcase to them what your brand is all about. You want to not only get into their good side but also to non-followers that you listen to what people have to say about your brand, whether good or bad.
At the same time, there are conversations about your business that are taking place outside of your social media circles. To find out what these are, use a social media listening tool that will gather all mentions and hashtags that mention you and the campaigns you’re running. From here, you can jump into the conversation and make good of your brand in the eyes of people.
# 5 – Test and Measure Results
When launching a social media strategy or campaign, consider this as the benchmark on which all your succeeding campaigns will build upon. This means every campaign you’ll launch should always be better than the ones that came before it.
To do this, you need to monitor the campaign results once it concludes. From here, determine what made the campaign a success or not. If the former, simply replicate the tactics that made it a success and double down on them. If the latter, find out why it failed and either find ways on how to improve on them or scrap them all together in place of a new and much better campaign.
Social media marketing can get difficult especially if you don’t have the foundations of launching and implementing one. However, the tips and advice above should help you establish a replicable and sustainable process with the result of growing your business through social media.
This is a guest contribution by Christopher Jan Benitez.