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Your Blog Quality Content and Its Role

February 4, 2016 By Erik 9 Comments

Your Blog Quality Content and Its Role

Quality content… you can see the term stuffed around in pretty much every post that talks about blogging, social media and content marketing.

And yeah, it’s a sound advice.

Content is indeed the thing that gets people coming back for more.

The usefulness of what you write and publish is decisive when it comes to getting people to subscribe to your list, follow your updates or become your fans.

But then again, on a realistic note, sharing exceptional content and nothing less can hardly happen.

The advice might sound brilliant on paper, but blogging is far more about trying and testing than about reading.

Seriously, do you believe that each and every piece you have published on your own blog has been extraordinarily awesome?

Nah, you’ve certainly had second thoughts about some of your content and you’ve most probably had those moments when you hesitated whether clicking “Publish” was a good idea.

That’s the truth – you can’t always turn poeple’s heads around. Even big blogs such as Social Media Examiner, KISSmetrics and HubSpot have published articles that aren’t really something to brag about.

But that’s not the point! 

What really plays a role if you want to gain recognition in the blogosphere isn’t quality alone.

 

Consistency Equals Quality in the Long Term


Internet marketing as a whole seems very complicated once you get into it.

As time goes by though, you think that it’s far simpler than you actually thought. But then as even more time goes by, you realize that the only thing simple is the concept – although you know what to do and how to do it, it just doesn’t always seem to work.

So looking from that angle, putting up fresh content doesn’t seem hard. You just got to sit on your butt, come up with some ideas and transform them into posts for your hungry audience to devour.

However…

For most, that simply doesn’t work. So, no – gaining recognition is not about quality. It’s about choosing a pattern to follow and sticking to it. Not for a month or two, but for as much as you have to.

The point is that as long as you show your people that you are alive and breathing, there will be those folks who will spread your word. Sometimes you will get lots of exposure, while other times you won’t be quite happy with the results.

Nonetheless the one thing I learned from almost 6 years of blogging is that once you stop publishing, sharing ceases as well. You can of course decide to retweet and reshare your old articles, but that seems more like a desperate gasp for air than a solid strategy.

On the other hand…

 

Pillar Articles Aren’t About Quantity


pillar articleBut even if you publish regularly, and even if your content is decent, you will still struggle to make an impact.

I do believe that putting up monster articles from time to time is THE way for us, bloggers, to prove our expertise on a specific topic. The one type of content that grabs links and shares are the so-called pillar articles – a post, where you share the very best of your knowledge.

Namely those kinds of articles are the ones that have the potential to reach hundreds of retweets and to get dozens of backlinks.

And surely not everyone is going to read one such article, but as long as there’s value in it, those who do are almost sure to take action!

So all in all, consistency means “filling the gaps” between the pillar content you (must) publish. But that’s not all there is.

Need help with content marketing? Read this post.

 

Content and Its Role in Monetization


Blogging can indeed be a hobby, passion and a learning curve. The fact however is that lots of bloggers out there are writing, publishing and socializing as a way to monetize their online presence.

And speaking about monetization, you don’t want to miss this post.

These days there are lots of ways to earn a buck from your blog. You can slap some sponsored banners on the sidebar, you can participate in Goolge’s AdSense or you can maybe take part in Amazon’s Associates program.

So now, aside from those pillar articles, we have another type of content – the one that is going to give us a huge helping hand in terms of monetizing our blog.

That’s the monetization machine:

  • We have the review posts, which are going to be the actual source of our income (or sponsored posts).
  • Then we have the pillar articles – the ones that will prove our expertise and build trust among our visitors.
  • And thirdly we have the consistency factor i.e. articles that aim to provide quality information and that go in between the two. And although the latter might not always achieve the goal (useful and practical content), they are what get us most of our visitors.

 

In Conclusion


To say it briefly – no, building an audience isn’t achieved as much by creating quality content as it is by being consistent. And no, making money blogging isn’t a result from the quality content, but from the monetization technique of your choice and how well you have managed to implement it.

 

Now on to you guys!

What are your thoughts – are there blogs that always publish quality content?

Which one would you give your bet to – quality or consistency?

Do share your two cents!

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Comments

  1. Robin khokhar

    February 10, 2016 at 12:38 pm

    Hi Erik,
    Another good post. You have a good point that we Quantity of the content is not the necessity but however, there are who focus on the quantity. But Quantity and quality are both important. Your post has some new and amazing points which I will keep in mind.

    Thanks for the share.

    Reply
    • Erik

      February 10, 2016 at 1:28 pm

      Glad you liked the points here, Robin.
      Thanks for commenting.

      Reply
  2. Anurag Mishra

    February 10, 2016 at 2:54 pm

    Hi Erik,

    You’ve pointed out very relevant point, quantity Vs Quality. As you can see, most of the blog are more focused on quantity because their general belief is that they can get better result in SERP.

    But, after lots of experiment I came into conclusion that quantity not a single percent matter in a blogosphere. Even one quality article equal to 100 normal article. I observed that one quality article has given me 10K visit per month.

    Well, every blogger should consider these point seriously.

    Thanks!
    Anurag

    Reply
    • Erik

      February 10, 2016 at 3:06 pm

      You’re right, Anurag.
      A well researched and in-depth article can really makes the difference, in terms of shares and visits.

      I can bring a popular example.
      With a number of around 30 posts, Brian at Backlinko has been able to build number of 100k visits per month (and more).
      I guess it’s also a matter of building backlinks, but his posts are usually 4-5000 words (and more), with useful information!

      Reply
  3. Collincaspian Nwokolo

    February 12, 2016 at 6:21 pm

    I like what you wrote. I try as much as I can to write quality and unique content.

    I just want it to be read.

    Reply
    • Erik

      February 14, 2016 at 9:57 am

      Understand your audience and deliver content that satisfy their needs, Nwokolo.

      Reply
  4. Bilal Khan

    February 20, 2016 at 2:58 pm

    Yes, I agree Erik. You are right about the balance between quality and consistency. I think consistency is one factor on which success depends in every thing that we do. Many bloggers, including myself, are so stuck up trying to create quality content – the question that you mentioned – to publish or not to publish – that we often undervalue the importance of a pattern. And then there are other factors as well, oft-times our off-internet lives do not allow us to follow a particular publishing pattern.

    Anyways, I really liked your points here, and these points will remain an important guide that I will keep reminding myself. Thank you.

    Reply
    • Erik

      February 22, 2016 at 7:46 am

      Hi Bilal,
      I found out that consistency has been one of my success factors, so far.
      So yes, I believe that keep working hard over years will increase the chances to realize your dreams.
      If you focus too much on creating the “perfect” site, post, product…you will never take action.

      Thanks for the kind feedback!

      Reply
  5. Collins Alli

    February 26, 2016 at 7:42 am

    Quality content is the key. As Bill gates rightly said, content is King.

    Reply

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