Website having a higher ranking on google is the peak of online business and ensures success. Higher rankings mean more chances of getting the audience to your site who will be an earning source. SEO consultants are available to get this ranking, and SEO consultancy in UK are really  famous for it. Experienced freelance consultants can be found easily in the United Kingdom. If your website is not standing well on google, the following are the five critical reasons you should know why your website is not ranking.

1.Missing keywords

Technology may be innovative enough, but Google doesn’t know about your company until you tell it. Usually, people try to search the entire content just by typing or using the keywords. We often see while checking a site of new clients that there are no keywords anywhere. Ensure that people can access your website using the keywords because this is the first thing to guarantee your website’s ranking.

2. Duplicated or lack of content:

Day by day, Google is focusing more on the content of websites. Over the past few years, Google updates for ranking focus on the content and prefer websites with informative content sections for popular keywords. The websites with well-written, valuable content and accessible keywords secure an upper place on google ranking. 

Having no content may express the lousy impact, but having the duplicated content can make it worse and play a significant role in not ranking the site. Google strictly punishes the website, which uses too many keywords to catch the audience. Duplication of content from a site directly can cause getting hit your site with a duplicate content penalty. 

Your website might lack content according to the demands if it is not ranking well. To solve the problem, check the content, update it, and write it professionally with helpful information, including relevant keywords.

3. Bad or Less numb of links

Every search engine wants to provide the best sites to its searchers, and the criteria by which they determine the valuable site is through the number of links from the other sites that point towards the one website. Be mindful that wrong links can harm your site by decreasing your digital profile. Earning good links to a website is an SEO tactic to boost the ranking of a website. 

Whenever you do a partnership with a new company, the first thing you should do is make sure that they don’t have toxic links, which can cause damage to your ranking profile.

4. Slow speed of the website

Usually, 5 to 6 seconds average a website takes to load the content, but most users leave the loading process before 4 seconds. It means buffering is anguish for them. Google generates the rankings by measuring people’s engagement to your site, i.e., sticking people to your site versus leaving or bouncing back.

Suppose people are not willing to stick around for your page during loading. In that case, they will not be able to admire the valuable content your site offers, and undoubtedly, this will negatively impact your ranking and search engines. 

Slow speed can be the cause of downranking, so try to improve your site’s speed if you care about its future. 

5. Bad organization

The lousy organization is also a contributing factor in ranking. If the site has not organized content, people coming to the site will leave immediately instead of sticking around it. Searchers will switch to the other sites shortly for a better answer to their queries. This increase bounce rate will alert Google that your site doesn’t have valuable content, and as a result, your site will not get well ranking than other competitors. You should pay attention to the following pieces of advice.

If the site is not mobile-friendly, it will be challenging to show up searching because of a lack of layout or easy tablet and mobile functions. You need to re-design the website if it’s not mobile optimized to get a better ranking.

Give the users a clear map of the site by navigation menu. Label the menu tabs and make sure the blogs are easy to access. Avoid jargon to make them feel they are using a personalized website. 

Conclusion

It not always your fault. Maybe you are in a super competitive market, so that’s why the website Is not ranking at a higher place on google. Obey the following instructions for adding to your efforts.

Update your website regularly.

Link popular and relevant keywords with the website.

The navigation of content should be clear.

There is no need to hurry or being worried about the ranking. Even good SEO takes time to rank the site on google. Just focus on the content and features of the site and be confident about your skills.