SEO is one of the most important factors in website performance. It can be difficult, however, to determine whether or not your SEO efforts are paying off. Tracking the right metrics will help you measure and improve your website’s SEO performance. In this blog post, we’ll discuss five essential SEO metrics that you should track. But first, let’s understand what SEO tracking is.
What is SEO Tracking?
SEO tracking is the process of monitoring and measuring your website’s SEO performance. This includes tracking your website’s search engine rankings, backlinks, organic traffic, and other key metrics. By tracking these metrics, you can know whether your strategies are doing well or you need to make adjustments for enhanced performance.
Now that we understand what SEO tracking is, let’s discuss five essential SEO metrics that you should track.
1. Search Engine Rankings
One of the most important SEO metrics is your website’s search engine ranking. Tracking your website’s rank for specific keywords can help you determine which keywords are performing well and which ones need improvement. To improve your ranking on the SERPs, you’ll need to work on improving your website’s content.
A great way to track your website’s rank is by using a rank tracking tool such as SEMrush. This free software provides your website’s rankings for different search engines, including Google, Yahoo, and Bing.
2. Organic Traffic
Organic traffic is another important metric to track. This measures the number of visitors who come to your website through a search engine result page (SERP) without clicking on any paid ads. By increasing your website’s organic traffic, you can improve your website’s visibility and attract more qualified leads.
A great way to track your website’s organic traffic is by using a tracking tool such as Google Analytics. This lets you view the number of visitors who come to your site through organic search results and other key metrics such as bounce rate, avg. time on site, etc.
Another important metric for SEO success is the number of backlinks your website has. Backlinks are links from other websites that point to your website. The more backlinks you have, the higher your website will rank on search engines.
To track your website’s backlink totals, you can use a tool such as Ahrefs. These tools provide information on the number of backlinks your website has, as well as the quality and authority of those links.
4. Social Shares
Social shares are another important metric to track. This measures the number of times your website’s content has been shared on social media platforms such as Facebook, Twitter, and LinkedIn. By increasing your website’s social shares, you can improve your website’s exposure and increase the number of leads you receive.
5. Conversion Rate
The final important SEO metric to track is your website’s conversion rate. Tracking your website’s monthly, weekly, and daily conversions will let you know whether or not your SEO efforts are paying off. If you notice an increase in conversions after implementing a specific SEO strategy, it means that the strategy was effective.
Tracking your website’s SEO is important if you want to improve its performance. Tracking isn’t always easy, and you may not have the tools or experience to do it right. In that case, you can seek the assistance of a Dallas SEO pro to help you monitor and measure your website’s progress so you can adjust as necessary.