The services page is one of the most important sections of a company website.
Inside, in fact, the main activities of the company are described in detail and it is therefore essential to carry it out accurately, being careful to highlight the advantages and benefits that may derive for the end user.
For this reason, if well designed, a services page represents one of the most powerful weapons with which to encourage conversion to purchase by users. In this article, we offer you some tips and suggestions to create it in the best way according to the principles of good corporate communication.
1. Useful to the Customer
First of all, to create a truly effective service page from a communicative point of view, it is good to focus not on what the company has to offer in the strict sense, but rather on what can be concretely useful to the potential customer. It is a considerable change of perspective that puts the end user in the best position to evaluate possible benefits and advantages and therefore to induce him to purchase.
Take Ceratizit.com, for example:
They aim to give the best customer service possible. They say:
Everything from one source by our OEM-Service, competent trainings in our Tooling Academy, ordering day and night online, regrinding service for solid carbide tools and our full range of products in catalogues available.
2. Describe the Process
When creating a services page, it is not enough to simply list the activities that the company is able to carry out. It is essential to describe the process through which the company can provide these services and how it intends to implement them. This creates greater empathy with the potential customer and offers the perception of a serious and reliable company you can count on at all times.
3. General Terms and Conditions
As regards in particular the services related to the web world, a truly effective communication strategy is the one that provides for the total or partial reimbursement of the cost of the service in the event that the customer is not fully satisfied with the result obtained. It has been shown by ad hoc studies in the marketing field that highlighting this possibility on the services page helps to create a solid relationship of trust with the end user.
4. Call to Action
Finally, in any truly effective services page, the classic call to action cannot be missing, the invitation that the company addresses directly to the potential to take the desired action until obviously the final purchase. For example, at Ceratizit.com, in the services page, there’s an online shop tab that invites users to buy from their ecommerce:
Whether you have a business and you need to set up a website, or you are a web designer and you are building a site for your customer, the services page is something that can’t be missed.
Be sure to follow all these points to create a catching and useful services page for the end users.